NAYA Introduce
In a city bustling with endless dining options, NAYA stands out as a true gem for those seeking fresh, flavorful, and healthy Middle Eastern and Mediterranean cuisine. Located in the vibrant heart of Midtown, NAYA has built a reputation for its fast-casual approach to classic Lebanese flavors. The concept is simple yet effective: you can create your own meal, customizing a bowl, salad, or roll with a base, a protein, and an array of delicious toppings and sauces. This "build-your-own" model is reminiscent of popular fast-casual spots, but with a distinct and authentic Middle Eastern twist that truly sets it apart.
NAYA is much more than just a quick bite; it's a place where quality and flavor are paramount. The menu is crafted to celebrate wholesome ingredients, from tender roasted chicken to fresh vegetables and a variety of homemade dips. Whether you're a local office worker looking for a satisfying lunch that won't weigh you down or a visitor in search of a healthy and delicious meal, NAYA delivers. The atmosphere is casual and lively, reflecting the energy of the neighborhood it serves. Even during the busiest lunch rushes, the queue moves quickly, a testament to the efficient and friendly staff who are dedicated to providing a great experience.
The restaurant's focus on fresh, high-quality ingredients, combined with its flexible and customizable menu, has made it a favorite among New Yorkers. It’s a place that offers both comfort food and healthy options, proving that you don't have to sacrifice taste for a meal that's good for you. The generous portion sizes and reasonable price point for Manhattan further cement its status as a go-to spot for solo dining or a quick, delicious dinner.
---Conveniently situated at 10 West 33rd Street, New York, NY 10001, NAYA is located in a prime spot in Midtown Manhattan. This address puts it in close proximity to major landmarks like the Empire State Building and Herald Square, making it easily accessible from all corners of the city. The area is well-served by public transportation, including numerous subway lines and bus routes, which makes it an ideal stop for a meal on your lunch break or as you're running errands.
While a specific accessibility statement is not provided in the given information, a quick look at the location and service model suggests a welcoming and casual environment. The counter-service model ensures a swift and streamlined experience, which is perfect for a quick bite. The layout is designed for efficiency, and the restaurant’s presence in a bustling, modern part of the city typically means the building and street access are well-maintained. Its location in a high-traffic area is a testament to its popularity and convenience for both locals and tourists looking for a taste of authentic Middle Eastern food.
Whether you're exploring the city's landmarks or simply working nearby, NAYA's central location makes it a smart choice for a hassle-free and delicious dining experience. The focus on takeout and delivery options also means you can enjoy their food from the comfort of your home or office, making it even more accessible for those who can’t make it to the physical location.
---- Delivery: NAYA provides delivery services, making it a convenient option for enjoying their fresh food without having to leave your home or office.
- Takeout: For those who prefer to pick up their order, NAYA's takeout service is efficient and well-regarded, especially for online orders.
- Counter Service: The restaurant operates with a counter-service model, allowing customers to move quickly through the line and customize their meal exactly as they want it.
- Lunch and Dinner: NAYA is a popular choice for both lunch and dinner, offering a consistent menu of healthy and satisfying options for any time of day.
- Catering: While not explicitly mentioned in the provided data, many fast-casual restaurants of this type also offer catering for events and office lunches, which would be a natural extension of their services.
- Create Your Own Meal: One of NAYA's most popular features is the ability to build your own bowl, salad, or roll. This customization allows diners to choose their base (like Vermicelli Rice or Tri-Color Quinoa), a protein, and a variety of fresh toppings and sauces.
- Healthy and Vegetarian Options: The menu is packed with healthy choices and offers a robust selection for vegetarians, including falafel, grape leaves, and a variety of delicious dips like Hummus and Baba Ghannouj. This makes it a great spot for people with different dietary needs.
- Authentic Middle Eastern Flavors: NAYA is praised for its authentic and flavorful food. Customers can enjoy classic dishes and spices, from the robust taste of Spicy Red Pepper Seasoning to the creamy richness of Toum (Garlic Whip).
- Quick Bite: The counter-service model is perfect for a quick and easy meal. The line moves fast, and the food is prepared promptly, making it an excellent option for a busy day.
- Comfort Food: While healthy, the food at NAYA also serves as excellent comfort food. The generous portions and satisfying flavors make for a meal that feels both wholesome and gratifying.
- Solo Dining: The casual, no-fuss atmosphere and counter service make NAYA an ideal place for solo diners to grab a meal without feeling out of place.
For all inquiries or to place an order, you can contact NAYA at the following:
- Address: 10 West 33rd Street, New York, NY 10001
- Phone: (332) 529-8302
The restaurant's central location and dedicated phone line ensure that it's always easy to get in touch or find your way there.
---When you're looking for a meal that is both incredibly satisfying and good for you in the heart of New York City, NAYA is an exceptional choice. The core of its appeal lies in its "build-your-own" concept, which puts you in complete control of your meal. You're not just ordering from a menu; you're creating a dish tailored to your exact tastes, from the base and protein to the variety of fresh toppings and authentic dips. This level of customization ensures that every visit is a new culinary adventure.
Beyond the customization, the quality of the food is what truly makes NAYA stand out. The ingredients are fresh, and the flavors are bold and true to their Middle Eastern origins. As one customer noted, the portions are generous, often enough for two meals, which is a significant value in a city where prices can be high. The ability to get such a hearty and flavorful meal at a reasonable price point is a huge plus. The food is often described as delicious and healthy, a winning combination that can be hard to find in the fast-casual space. The falafel, for instance, has a reputation for being some of the best around, and the different sauces, like the Spicy Hummus Dip and Toum, are fan favorites that elevate every bite.
Finally, the speed and convenience of the service make NAYA a perfect fit for the New York lifestyle. Whether you're in a hurry for a quick lunch or simply want to pick up a dinner on your way home, the efficient counter service and quick-moving line ensure you get your food without a long wait. The availability of delivery and takeout further adds to its convenience. For those seeking a consistently delicious, healthy, and customizable meal in a casual setting, NAYA is a standout destination that truly delivers on all fronts. It's a place that makes healthy eating easy and flavorful, solidifying its reputation as a must-visit for anyone in the city.
NAYA Vibe
NEW | featured salad
- Roasted Lemon Chicken Salad $16.95
Tender chicken marinated in spices and New York Shuk Preserved Lemon, roasted to perfection and served over seasonal mixed greens with tomatoes, cucumbers, yogurt cucumber sauce, crumbled feta, SIMPLi Kalamata olives, lemon wedge and tangy sumac onions. Paired with pomegranate tahini on the side for a bright, flavorful finish.
Extras
- Tri-Color Quinoa $3.29
Ruby Wild Rice
- NEW! Pomegranate Tahini $0.69
A delicious blend of tahini and pomegranate molasses, offering a rich, nutty base with a sweet-tart finish.
- Zesty Jalapeño Sauce $0.69
Jalapeño base
- Pita Chips $4.29
White & whole wheat chips with zaatar, sumac
- Side Of Protein $0.00
- Toum (Garlic Whip) $0.69
- Lemon Tahini $0.69
Sesame base
- Pita Bread $1.29
- Spicy Red Pepper Sauce $0.69
Mild, tomato base
- Vermicelli Rice $3.29
white, medium grain with vermicelli
Create Your Own
- NAYA Bowl $15.30
Build-Your-Own: Vermicelli rice or Quinoa rice with your choice of protein, toppings, and homemade sauces.
- NAYA Salad $15.30
Build-Your-Own: Romaine lettuce or Spinach, Arugula & Cabbage mix with your choice of protein, toppings and homemade sauces
- NAYA Roll $13.90
Build-Your-Own: Daily baked pita bread with your choice of protein, toppings and homemade sauces.
Sweets
- NEW! Namoura Coconut Cake $4.30
A classic Middle Eastern dessert made with farina, soaked in a fragrant rose water and orange blossom syrup. Moist, sweet, and delicately flavored with hints of almond and coconut.
- NEW! Pistachio Baklava $5.30
A crispy sweet pastry made of layers of phyllo filled with pistachio and hints of lemon, rose water, and orange blossom.
- NEW! Cashew Baklava $4.30
Crispy, rolled phyllo fingers filled with cashews and hints of lemon, rose water, and orange blossom.
Pantry
- Pomegranate Molasses $11.00
Infuse your marinades and salads with a burst of sweet, tangy richness. Drizzle over NAYA's seasonal greens or even your favorite ice cream for a bold, new twist.
- Za'atar Mix $7.00
Meet za’atar, a Lebanese classic. Oregano, sumac and toasted sesame seeds bring an aromatic touch to dips, marinades or rubs. Try a dash over NAYA’s Labne, or combined with olive oil for pita bread dippin’.
- Spicy Red Pepper Seasoning $7.00
This vibrant blend of red pepper, paprika, cumin, coriander and basil brings Lebanese flavors to any dish. Add a zesty kick to your roasted potatoes, kabobs or sprinkle it over NAYA hummus.
- Mixed Nuts $7.00
Snack time just got better with our mixed nuts. Enjoy a savory mix of Lebanese-style peanuts, salted almonds, cashews, chickpeas, corn, hazelnuts, pumpkin seeds and more.
- Extra Virgin Olive Oil $11.00
From Koura, Lebanon, our unfiltered, unrefined extra virgin olive oil offers natural richness with a peppery finish. Ideal for drizzling over NAYA hummus, baba ghannouj or labne.
Hot Appetizers
- Fatayer $1.80
Mini pie with spinach, lemon and sumac (1 pc)
- Falafel Pcs $1.10
Fried chickpea croquette, herbs, spices (1 pc)
- Kibbe $2.30
Fried beef dumplings stuffed with minced beef and pine nuts (1 pc)
- Rekakat $2.30
Blend of three Mediterranean cheeses, wrapped in phyllo and deep fried (1 pc)
Cold Appetizers
- Grape Leaves $6.29
Stuffed with parsley, onion, tomato and rice
- Baba Ghannouj Dip $5.29
Roasted eggplant puree, imported tahini and lemon
- Toum Garlic Whip $5.29
Our Toum (garlic whip) is a creamy, bold spread that adds a punch of flavor to any roll, bowl, or salad.
- Labne Dip $5.29
Strained yogurt dip
- Spicy Hummus Dip $5.29
Chickpea puree, imported tahini and jalapeno
- Cucumber Yogurt Dip $5.29
Diced cucumber yogurt and dry mint
- Tabboule $5.29
Half portion. Parsley, mint, bulgur, tomato, onion, lemon and olive oil
- Cabbage Slaw Salad $4.29
Cabbage salad, dry mint, lemon, olive oil
- Hummus Dip $5.29
Chickpea puree, imported tahini and lemon
Beverages
- Spindrift Grapefruit $3.60
- Canned Soda $3.10
- Open Water Sparkling $3.60
- Spindrift Raspberry Lime $3.60
- Open Still Water $3.60
- Spindrift Orange Mango $3.60
Ultimate appetizer bundle
- Ultimate Appetizer Bundle $115.00
Serves 6-8 | Includes 1 dozen hot appetizers, 1 cold appetizer tray served with pita chips or pita bread, and 1 dozen pita pockets – all the favorites in one bundle!
NAYA Details
Service options
- Delivery
- Takeout
- Dine-in
Popular for
- Dinner
- Solo dining
Accessibility
- Assistive hearing loop
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Comfort food
- Healthy options
- Quick bite
- Vegetarian options
Dining options
- Lunch
- Dinner
- Counter service
Amenities
- Restroom
Atmosphere
- Casual
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
NAYA Photos










NAYA Location
NAYA Reviews
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★ 5★ 4★ 3★ 2★ 1The online ordering is always a mess. Highly recommend standing in line. Queue moves fast and your bowl will be prepared correctly. And it’s always good to
September 04 · Stephen ZubryckyGot delivery from Naya and had a good experience. I got the bowl with chicken. The amount of food in the bowl was enough for two meals and I’m happy with how everything tasted and the price point
October 30 · Nicole LouieOrdered on their website for pick up - super convenient! There was someone at the pick up register to help me expedite the order. Clean space, decent amount of seating, but low side tables (along wall) so not as ergonomic. Will def be back! Great pita! Got the beef sharwna, baba goulash, veggie toppings, and feta
January 10 · Jenny YiuIngredients are great and price is good, but at least half the time when I order a roll to go it turns out to be a total fall-apart mess with ingredients spilling out of holes in the side of the pita. I swear the people making the wraps see that they've ripped holes in the side of the pita and they just wrap it in paper quickly to keep the line moving. This restaurant needs way better quality control.
April 02 · Keaton BellI come to this location maybe 3-4 times a week and the service is amazing but today when I came in everything was fine I got back to my desk to eat my lunch and finish my busy work day but unfortunately I had to throw my food away as their was hair in my food and not just my bowl but my co worker also had hair in her food . I would like for a District Manager to contact me and I’m requesting a full refund .
March 14 · Jahsade Gladden (Jazz)
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