Ritenow Introduce
Welcome to Ritenow, a cherished local spot and a hidden secret for those in the know in Midtown Manhattan. While it might look like a simple restaurant, Ritenow has gained a loyal following and glowing reviews for its truly exceptional food, especially its breakfast bagels. For anyone in New York City, a great bagel is a sacred thing, and according to many who have tried them all, Ritenow delivers "THE BEST BREAKFAST BAGELS." This is more than just a place to grab a quick meal; it's a destination for authentic, high-quality comfort food that hits the spot every single time.
Our establishment prides itself on offering a straightforward yet delicious menu that caters to the fast-paced New York lifestyle. We specialize in providing the kind of food that feels like a warm hug, with a particular emphasis on our breakfast and lunch options. The fact that a single bacon, egg, and cheese bagel can inspire such passionate reviews shows the dedication we have to our craft. We are not about flashy gimmicks or complicated dishes; we are about perfecting the classics and serving them with speed and a smile. Our coffee is also a major highlight, with many customers noting its amazing quality.
Ritenow is a place where both locals and tourists feel at home. Our casual atmosphere and reliable service make it a comfortable and easy choice for solo diners or those on a short break. We believe in providing a seamless and enjoyable experience from the moment you walk in. The positive word-of-mouth that we've earned, particularly from visitors who stumble upon us and end up coming back every day of their trip, is the greatest testament to our quality. We are proud to be a consistent part of the Midtown food scene, offering a reliable and delicious option for breakfast, lunch, and dinner.
We understand that the true measure of a great restaurant is not just the food, but the overall experience. While one review may call a particular item "average," the collective voice of our customers points to a higher standard of quality and satisfaction. We are committed to maintaining that standard and continuing to surprise and delight everyone who comes through our doors. We are a neighborhood staple, providing a much-needed dose of authentic, comforting food in a city known for its incredible but sometimes overwhelming food scene.
Ritenow is conveniently located at 6e E 38th St, New York, NY 10016, placing it in a prime spot in the heart of Midtown Manhattan. Its central location makes it easily accessible for anyone working or visiting the many businesses and attractions in the vicinity. The restaurant is just a short walk from major transportation hubs, making it a breeze to get to from anywhere in the city. Its proximity to hotels like the Kitano on Park Avenue also makes it a popular find for tourists looking for an authentic local eatery.
We are committed to making our establishment accessible to everyone. Our location features a wheelchair accessible restroom, ensuring that all our guests can dine comfortably and without barriers. The ease of access, combined with our delicious food and welcoming atmosphere, makes Ritenow an ideal spot for a quick and satisfying meal. The bustling neighborhood provides a dynamic backdrop, and our spot is a reliable haven for great food in the midst of it all.
At Ritenow, we offer a variety of services designed to make your dining experience as convenient and enjoyable as possible.
- Dine-in and Takeout: Enjoy your meal in our casual dining area or grab your order to go for a delicious meal on the move.
- Delivery: We offer delivery services, so you can enjoy our food from the comfort of your home or office.
- Table Service: For those who choose to dine in, we offer table service to ensure a pleasant and relaxed meal.
- Full Meal Options: Our menu covers all your dining needs, with options for breakfast, lunch, and dinner.
- NFC Mobile Payments: We accept a variety of payment methods, including credit cards, debit cards, and secure NFC mobile payments for a seamless checkout.
These services highlight our commitment to providing a flexible and accommodating experience for our customers. Whether you are grabbing a quick bagel on your way to work or sitting down for a full lunch, our goal is to make the process as simple and enjoyable as possible.
Ritenow is known for several key features that make it a favorite among locals and visitors alike.
- Fast Service: Our team is dedicated to providing quick and efficient service, ensuring you get your food without a long wait.
- Great Coffee: Our coffee is a major highlight, with customers consistently praising its quality and flavor.
- Comfort Food: Our menu is built on classic comfort food, providing delicious and satisfying meals that feel like home.
- Solo Dining: The casual atmosphere and quick service make us a popular spot for people dining alone.
- Breakfast Bagels: We are especially popular for our breakfast bagels, which many customers call the best in the city.
These highlights are what set Ritenow apart. We have a clear focus on quality and efficiency, which resonates with the New York crowd. The fact that we have earned a reputation for having some of the best bagels in a city renowned for them is a major accomplishment and a testament to our dedication. Our ability to serve high-quality food quickly and in a comfortable setting makes us a top choice for a variety of occasions.
For any inquiries or to place an order, you can reach us at:
Address: 6e E 38th St, New York, NY 10016
Phone: (646) 869-0143
Choosing Ritenow is about choosing a small business with a big heart and a great product. While one review may have found the food "average," the overwhelming consensus from both locals and international tourists is that our bagels are exceptional and "a must visit." The fact that a family from the UK came back "everyday" speaks volumes about the quality and satisfaction we provide. We are a place that can live up to the hype, especially when it comes to our breakfast offerings. We prove that you don't need a large, expensive establishment to deliver on taste and quality.
Our focus on simple, well-executed comfort food is what makes us truly special. We provide the kind of meal that makes a person happy—a delicious bagel, a perfect cup of coffee, or a hearty breakfast sandwich. Our value proposition is centered on delivering an authentic, high-quality, and convenient experience. The praise for our bagels, coffee, and other food items is consistent, and the fact that we can rival more hyped-up places like Liberty Bagels is a point of pride. We invite you to experience for yourself why so many consider us a hidden gem and a true favorite for the best breakfast bagels in the city.
Ritenow Details
Service options
- Delivery
- Takeout
- Dine-in
Highlights
- Fast service
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible restroom
Offerings
- Coffee
- Comfort food
Dining options
- Breakfast
- Lunch
- Dinner
- Table service
Amenities
- Restroom
Atmosphere
- Casual
Crowd
- Tourists
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Ritenow Photos










Ritenow Location
Ritenow Reviews
breakfastpricebacon egg and cheese bagelhotel
★ 5★ 4★ 3★ 2★ 1Got the bacon egg and cheese bagel after reading glowing reviews. It was very average. It's fine but nothing to go out of your way for.
August 17 · Jane LTHE BEST BREAKFAST BAGELS!We stayed at the Kitano around the corner on Park Avenue having travelled over from the UK and wow we were so happy when we bumped into this little cafe/deli on Madison. We’ve had a lot of bagels in NYC, ignore all the hype around Liberty Bagels (it’s average compared to this place). Go to Ritenow, you will not regret it.We went everyday!They also do amazing coffee and other food items for breakfast and lunch. It’s a must visit!
December 19 · Joshua Hughes-JohnsonTheir bacon egg and cheese bagel was awesome. It was better than liberty bagels.
October 20 · DevinThis has become my regular place for breakfast before work. The breakfast specials change regularly and are a great deal - especially for Midtown! The staff is consistently friendly and great you with a cheery "Good Morning!" every day. They have generous portions, tasty muffins, a wide selection of omelets with toppings, and make excellent french toast.
December 05 · Isaac BendeleGood food for a good price ! Staff was nice and there are seats for you to sir down.
November 24 · J “Rog55”
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