Softside Introduce
In the bustling, high-energy landscape of New York City, finding a sweet treat that is both simple and surprisingly innovative is a delight. Softside, an ice cream shop that specializes in soft serve, has carved out its own unique space in the city's dessert scene by doing just that. This isn’t a place with a massive, overwhelming menu; instead, it focuses on a limited selection of high-quality flavors and creative combinations that have captured the attention of locals and food enthusiasts alike. Softside offers a modern take on a classic comfort food, proving that sometimes, less truly is more.
The appeal of Softside lies in its straightforward approach. The shop is built for efficiency, allowing customers to get their hands on a delicious treat quickly without the long wait times often associated with more elaborate dessert parlors. This grab-and-go model is perfectly suited to the New York lifestyle, making it a convenient stop for a post-dinner indulgence, a refreshing midday break, or a quick dessert on the way home. Despite its simplicity, the flavors are anything but ordinary, with a focus on fresh, quality ingredients that elevate the humble soft serve to a new level.
Location and Accessibility
Softside is located at 1231 Broadway, New York, NY 10001, placing it in a prime, central location in Midtown South. Its position on a major thoroughfare makes it highly accessible to a wide range of people, from those working in the nearby office buildings to residents and tourists exploring the area.
The shop's design is very much a reflection of its business model. It is described as a cute, small space that is made for quick stops. While there is no dedicated on-site seating, the efficient service and simple menu ensure that the line moves quickly. This makes it a perfect stop for a refreshing walk-and-eat treat. The convenience of its location, surrounded by public transportation options, makes it a great choice for anyone passing through the neighborhood.
Services Offered
Softside's service model is streamlined and focused on providing a high-quality product with speed and efficiency.
- Soft Serve Ice Cream: The main attraction, with a rotating selection of classic and unique soft serve flavors.
- Customization: A variety of toppings and drizzles are available to personalize your ice cream.
- Cones and Cups: Customers can choose to have their soft serve in a traditional cone or a cup.
- Quick Service: The shop's limited menu and efficient operation lead to a quick-moving line, perfect for a fast treat.
Features and Highlights
What makes Softside a must-visit for ice cream lovers in New York City? It's the combination of its creative menu and a memorable experience.
- Unique Flavor Combinations: Softside is known for its inventive flavor offerings. While classic flavors like vanilla, chocolate, strawberry, and pistachio are often available, they are known for their more adventurous and highly praised combinations.
- The Olive Oil Sundae: A standout feature is the "Riff" or Olive Oil Sundae, which is a unique combination of vanilla soft serve topped with honey, olive oil, and sea salt. This has become a signature item and a fan favorite.
- Efficient and Fast: The simple setup ensures that service is fast and attentive. This makes it easy to get your treat and go without any unnecessary delays.
- High-Quality Ingredients: The ice cream is described as light, airy, and creamy, with rich flavors. This commitment to quality makes every bite a delightful experience.
Contact Information
Address: 1231 Broadway, New York, NY 10001
Phone: Please note that a phone number was not provided in the source information.
What is Worth Choosing?
When you visit Softside, there is one item that stands out as a must-try. The Olive Oil Sundae, sometimes referred to as "The Riff," is a unique and celebrated offering that you won't find at most other ice cream shops. The combination of sweet vanilla soft serve with a drizzle of olive oil and a sprinkle of sea salt creates a complex and surprisingly delicious flavor profile that is both savory and sweet. It’s a perfect example of the shop's creativity and is highly recommended by customers.
Beyond this signature item, the swirl options are also a great way to experience the menu. A classic vanilla and chocolate swirl is always a safe and satisfying bet, while a pistachio and strawberry swirl offers a fun and vibrant flavor pairing that is also highly praised. For a simple and delicious experience, Softside’s focus on just a few perfect things is what makes it a destination in itself. Its limited menu is not a drawback, but rather a promise of quality and consistency, ensuring that whatever you choose, you will get a great taste.
Softside Photos










Softside Location
Softside Reviews
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★ 5★ 4★ 3★ 2★ 1Cute little soft serve ice cream place. Line moves pretty quick with its limited menu. Tried the riff that has vanilla, honey, olive oil and sea salt. A must try!
August 03 · Jason EngRan out of vanilla ice cream! Hard for an ice cream shop. The olive oil sundae is great, just un proportional amounts of salt and olive oil that were stuck in the mouth at times. Attentive staff!
August 20 · Riya GoelI recently indulged in a delightful soft-serve ice cream experience in New York City, and I can't stop raving about it!I opted for the pistachio flavor, topped with fresh slices of strawberry, and it was nothing short of phenomenal. The texture was perfectly creamy, striking a balance that wasn't too sweet, making it incredibly refreshing.What stood out was the harmonious blend of flavors; the pistachio paired exquisitely with the juicy strawberries.This place offers a wide variety of flavors, and each visit promises a new adventure taste.I'm absolutely going back to explore more. If you're in the city, this spot is a must-try for any ice cream enthusiast!
August 17 · Zandra FrancoThe olive oil ice cream sundae is out of this world, incredibly good! Vanilla soft serve was also flawless.Will absolutely be coming back for their milkshakes and sundaes!
May 31 · Alec KulakowskiI was walking past and they offered a free sample of their soft serve ice cream. It's delicious! Great, creamy and smooth texture. I tried the strawberry (I know, not exactly traditional) and it was really tasty. I should try them all soon!They also have a Sundae with Honey and olive oil with sea salt that I am absolutely getting next time I visit.Highly recommend!
June 08 · Bradley Witover (Qbrad)
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