The Sweet Shop NYC Introduce
Located on a charming street on the Upper East Side, The Sweet Shop NYC is much more than just a candy store—it’s a nostalgic journey back in time. This delightful small business is a treasure trove of treats that caters to both the wide-eyed wonder of children and the fond memories of adults. From classic candy buttons and popping candy to a wide selection of international and old-school confections, the shop is a vibrant, colorful haven for anyone with a sweet tooth. Its inviting atmosphere and personal service make it a beloved local spot, a true gem in the heart of Manhattan.
The moment you arrive, the whimsical and inviting exterior sets the stage for what’s inside. The shop’s dedication to a classic candy store experience is evident in its meticulously curated selection and the friendly, helpful staff. Customers often rave about the personal attention they receive, with one reviewer highlighting how helpful and accommodating a staff member named Matthew was, even near closing time. This commitment to customer service and a genuinely welcoming environment creates a unique and memorable experience that sets The Sweet Shop NYC apart.
As a small business, The Sweet Shop NYC prides itself on a thoughtfully sourced selection of goodies. They carry over 80 high-quality vendors, with many of their items made with premium ingredients and no high-fructose corn syrup. The owners, who are self-proclaimed candy buffs, have curated a fantastic mix of nostalgic, hard-to-find candies, handcrafted chocolates, and artisan ice creams. This focus on quality and a diverse selection ensures that every visit is a new and exciting discovery. Whether you're looking for a specific childhood favorite or a new delicious treat, you are sure to find something special here.
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The Sweet Shop NYC is located at 404 E 73rd St, New York, NY 10021. This spot in the Upper East Side is situated on a residential street, giving it a cozy, neighborhood feel while still being easily accessible for locals and visitors. Its location is a short distance from major avenues and public transportation, making it a convenient stop for a quick visit.
While the shop is small, its service options are designed for maximum convenience. They offer curbside pickup and in-store pickup, allowing for a quick and easy transaction. The simple setup is perfect for a quick visit. Payments are also flexible, with options to use credit cards, debit cards, and NFC mobile payments, making the checkout process smooth and efficient.
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- In-store Shopping: The shop is a sensory delight, offering a wide array of candies, chocolates, and ice creams to explore in person.
- Curbside Pickup and In-store Pickup: For a fast and convenient experience, customers can place orders online and pick them up without having to wait.
- Delivery: The Sweet Shop NYC partners with various delivery services to bring their delicious treats right to your door.
- Onsite Services: The friendly and knowledgeable staff are available to help you find exactly what you're looking for, offering recommendations and personal assistance.
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- Nostalgic and Retro Candy: The shop specializes in hard-to-find and classic candies, sparking wonderful childhood memories for many customers, including old favorites like gummy cola bottles and popping candy.
- Artisan Ice Cream: Beyond candy, they serve high-quality, small-batch ice cream from renowned New York creameries like Caffé Panna and Il Laboratorio Del Gelato, ensuring a delicious frozen treat.
- Diverse Selection: The menu includes a wide range of products, from handmade chocolates and unique gummy mixes to handcrafted marshmallows and specialized brittle. They even offer gluten-free and nut-free options.
- Friendly and Knowledgeable Staff: Customers consistently praise the staff, like Matthew, for their helpfulness and passion for the products. They can offer great advice, whether it’s finding a favorite candy or a unique ice cream flavor.
- Small Business Charm: As a local, family-run business, the shop has a personal and heartfelt feel that big chains can't replicate. The owners care deeply about the quality of their products and the customer experience.
- Unique and Custom Treats: The Sweet Shop NYC offers unique creations like custom ice cream cookie sandwiches and sundaes, as well as a selection of baked goods and other treats from local bakers.
- Outdoor Seating: A couple of benches outside under a tree provide a nice spot to rest and enjoy your treats.
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Address: 404 E 73rd St, New York, NY 10021
Phone: (212) 960-8685
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When you step into The Sweet Shop NYC, the sheer variety of options can be overwhelming, but a few things stand out as must-try items. For those craving something cold, the ice cream is a top choice. The shop sources from some of the city's best creameries, and their unique sundaes, like the "Candy Man's Baby Cakes," are a testament to their creativity. Customers also love the ice cream cookie sandwiches, which you can customize to your liking.
For a taste of nostalgia, the vast selection of candy is a highlight. The gummy cola bottles and other international and retro sweets are a huge draw, with one customer expressing delight at finding their childhood favorites. The shop's house-made treats, such as the butter crunch, are also highly recommended and have a reputation that extends far beyond the neighborhood.
What truly makes The Sweet Shop NYC a worthwhile choice, however, is the combination of its quality products and exceptional service. The knowledgeable staff, often praised for their friendliness, go above and beyond to make every visit special. Whether you’re looking for a quick, delicious dessert or a unique gift, this small business delivers on all fronts. Its charm, authenticity, and dedication to its craft make it a true local treasure and a place you’ll want to visit again and again.
The Sweet Shop NYC Details
From the business
- Small business
Service options
- Curbside pickup
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
Accessibility
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
The Sweet Shop NYC Photos










The Sweet Shop NYC Location
The Sweet Shop NYC
404 E 73rd St, New York, NY 10021, USA
The Sweet Shop NYC Reviews
cookiescarameldoormarshmallowflavorsmenuscoopsice cream shopconeowner
★ 5★ 4★ 3★ 2★ 1Lovely Ice Cream Spot!Stopped by and had the party animal with the sugar waffle cone! It was Delicious. The service was very quick and the server was friendly! Very friendly neighborhood spot!
June 01 · Sharna MandrieHappened Amon this amazing store by chance. I went near closing. Matthew was super helpful. I sat outside and couldn’t decide. He allowed me to come in and take a load of photos. As a Brit I was surprised to find a load of sweets I normally like. Especially the gummy cola bottles. I’m almost 50 years old and the memories were wonderful. Matthew showed me some alternatives. I felt a bit rushed as I realized the time but he didn’t mention anything. No hard sell which was also great. I regret not buying more stuff as I got to a friends birthday party and sweets got devoured! (50/50 Brits / NYers). Popping candy was a hit. I saved some lCandy buttons for cupcakes I’m making. I was advised they won’t melt in buttercream (Yay). I’m definitely going back for more sweets and will try an ice cream. I’m pretty sure Matthew gave me a complimentary lollipop! The one on the pic. The rest is what survived the party. Brown bag was the cola bottle bag. A couple of seats outside under a tree. Which was nice for a rest and shade. Definitely go and check this place out. I’m so glad I came across it as I’ll be a regular.🫶🏾 Matthew.
July 11 · Ebony EvansThe desserts here are good, but the service is incredibly unreliable. I've ordered from this place multiple times, and it's a recurring pattern: they accept the order, make you wait a half hour or more, then suddenly cancel with no explanation. It’s incredibly frustrating—especially when you’re counting on them for a special occasion. Most recently, they completely ruined my birthday dessert. I waited over 90 minutes, only to have the order canceled last-minute. No communication, no update, nothing.
July 17 · Tara SchwartzThere are plenty of chain ice cream and candy shops all over the city, but there is only one Sweet Shop in the city. Everything they got is on another level, they love what they do and want to make sure you left with a tasty treat that prompts you to come back. The owner would let us try some new candy that he wanted us to enjoy.
April 05 · Shawn ShirianOrdered from uber eats and everything was amazing! Boyfriend got the Cola float, we split a chocolate chip cookie, and I got the edible cookie dough.Everything was packaged perfectly & so delicious! Can’t wait to come by in person (and the cookie was to DIE for!)
June 23 · leah
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