William Greenberg

- 1 W 59th St, New York, NY 10019

In the world of New York bakeries, few have the storied history and nostalgic appeal of William Greenberg. While its main location is a beloved Upper East Side institution, a convenient location inside the prestigious Plaza Food Hall brings its classic, old-school charm to the heart of Midtown. This bakery is a destination for those who appreciate traditional, no-fuss sweets that are a testament to time-honored recipes. It stands as a reminder that amidst the ever-changing culinary trends of New York City, there is still immense value in the simple, well-executed classics. For anyone with a sweet tooth, stepping into William Greenberg is like taking a delightful trip back in time, offering a taste of authentic New York bakery heritage.

The bakery is best known for its iconic desserts, and its presence in The Plaza Food Hall makes these treats easily accessible to a wider audience, including tourists and professionals in the area. While some customer experiences may vary, as with any bustling establishment, the core of William Greenberg's appeal remains its commitment to classic, high-quality baked goods. The offerings, from the famous Black and White cookies to a variety of cakes and pastries, represent a slice of New York's culinary history. It is a perfect spot for grabbing a quick bite, a special dessert for an event, or simply indulging in a little bit of New York nostalgia.

William Greenberg is located at 1 W 59th St, New York, NY 10019, USA, specifically within The Plaza Food Hall. This location is one of the most iconic and recognizable in the city, situated directly across the street from Central Park and at the nexus of Fifth Avenue. Its prime position makes it a highly accessible destination for both New Yorkers and visitors. Being inside the Plaza Hotel complex, it is surrounded by major public transportation options, including several subway lines (N, Q, R, W) at the 57th Street stop and numerous bus routes. Its location is a major benefit, making it a convenient stop for a treat after a day of shopping or a walk in the park.

While the business itself does not have a dedicated parking lot, the surrounding area has paid street parking and numerous paid parking garages. However, due to its central and high-traffic location, public transit is the most recommended way to get there. The Plaza Food Hall, where the bakery is located, is wheelchair accessible, ensuring that everyone can easily access the bakery and enjoy its offerings. This accessibility, combined with the prestigious address, adds to the overall experience of visiting William Greenberg.

William Greenberg offers a focused and streamlined service model centered on providing its high-quality baked goods to a wide audience. As part of a food hall, its services are tailored for efficiency and convenience. Key services include:

• In-store shopping: The primary service is counter-based, allowing customers to walk up, view the selection of cakes, cookies, and pastries, and make their purchase directly. This is ideal for those looking for a quick and easy grab-and-go option.
• Takeout: All items are available for takeout. This is a crucial service, as many customers simply stop by for a treat to enjoy later or to bring to an event.
• Custom orders and catering: While the public-facing store is a smaller part of a larger business, William Greenberg is known for its larger cake orders for events. Customers planning a party or event may choose to order from here, although some reviews suggest being very clear with communication.

The service model is designed for a seamless, transactional experience, which works well in a busy food hall environment where many people are on the move. The focus is on the product itself, ensuring that customers can quickly get the classic sweets they came for.

William Greenberg is a bakery with a strong reputation built on its long-standing presence and traditional recipes. Its highlights are centered on its classic offerings and location:

• Classic New York Sweets: The bakery is a go-to for traditional, nostalgic New York desserts. It is well known for its **Black and White cookies** (which are also available in a gluten-free version), **Rainbow Cake**, and a variety of pound cakes and muffins. These are the kinds of treats that many New Yorkers grew up with, giving the bakery a special place in the city's culinary history.
• Gluten-Free Options: A notable feature is the availability of gluten-free versions of some of its most popular cookies, such as the **Gluten Free Sprinkle** and **Gluten Free Black and White** cookies. This shows a modern adaptation to dietary needs while maintaining a classic flavor.
• Prestigious Location: Being inside The Plaza Food Hall adds a layer of prestige to the experience. It places the bakery in a convenient and glamorous setting, making it a perfect spot for tourists and shoppers in the area.
• Wide Array of Offerings: Beyond the cookies and cakes, the bakery also offers pastries like **Schnecken** and **Brownies**, as well as beverages like **Americano** and **Apple Juice**, providing a well-rounded option for a quick snack.

While customer experiences with service may vary, the core highlight of William Greenberg is its consistent offering of classic, quality-baked goods that evoke a sense of New York tradition.

When you visit William Greenberg, you are there for the classic New York desserts that have made the bakery famous. The most iconic item to try is the **Black and White Cookie**, which many consider a quintessential New York treat. The bakery also offers a gluten-free version, so those with dietary restrictions don't have to miss out on this classic. The **Rainbow Slice** is another popular and visually appealing option that is worth trying, embodying the vibrant fun of New York sweets.

For those who love something rich and chocolatey, the **Brownie** is a great choice. The **Bundt Cakes**, available in flavors like orange, are also a staple, though it is worth noting a customer's review that they may not always be as fresh as one would hope. The **Schnecken**, available in mini and large sizes, is a popular breakfast pastry that is great for a quick morning bite. For a simple and classic treat, the various flavors of muffins and croissants are also available. Paired with an **Americano** or an **Apple Juice**, it's a perfect combination for a sweet pick-me-up. The true value of a visit here is in the historical and cultural significance of these beloved recipes, which have been a part of New York City's dessert scene for decades.

For inquiries or to place an order, you can contact the William Greenberg location at The Plaza Food Hall. It's a great place to stop for a classic New York treat, and you can reach them at the following information:

Address: 1 W 59th St, New York, NY 10019, USA

Phone: (646) 755-3235

Mobile Phone: +1 646-755-3235

William Greenberg

1 W 59th St, New York, NY 10019, USA