Atoboy

- 43 E 28th St, New York, NY 10016

In a city as diverse and dynamic as New York, Atoboy stands out as a unique and exceptional Korean dining destination. Located at 43 E 28th St in the vibrant neighborhood of NoMad, Atoboy is far more than a traditional Korean restaurant. It is a place where culinary art and heartfelt hospitality converge to create an unforgettable experience. The name itself, "Ato," is an ancient Korean word meaning "gift," which perfectly encapsulates the restaurant's philosophy: to offer its guests a creative and thoughtfully curated meal. Atoboy is known for its inventive take on Korean cuisine, elevating traditional flavors and concepts with a modern, New York sensibility.

The restaurant's concept is built around a prix-fixe menu, a deliberate choice that allows the chefs to showcase the best of seasonal ingredients and culinary creativity. This approach ensures a cohesive and flavorful journey through various courses, moving away from a la carte dining to a more curated and intimate experience. The menu is a constantly evolving tapestry of new ideas, but a few staples have become legendary among regulars, most notably the fried chicken. Praised for its crispy texture and succulent interior, it is often highlighted as one of the best in the city. Atoboy has successfully carved a niche for itself by blending a casual, comfortable atmosphere with the meticulous precision of upscale dining. It's the perfect spot for a special occasion or simply for a dinner that feels special.

The atmosphere at Atoboy is a reflection of its modern approach. It is described as casual, cozy, and trendy yet with an upscale feel. The interior is thoughtfully designed, with a focus on creating a comfortable and aesthetically pleasing environment for guests. The service is consistently lauded as being excellent—friendly, knowledgeable, and attentive. The staff’s passion for the food and their ability to provide insightful recommendations enhance the entire dining experience, making you feel welcomed and well-cared for. This dedication to hospitality, combined with the phenomenal quality of the food, has made Atoboy a highly sought-after dining destination in New York City.

The dining experience is often praised as a feast for both the eyes and the palate, with dishes that are beautifully presented and full of flavor. The attention to detail in every dish is impeccable, showcasing a playful yet profound understanding of textures and flavors. From the fresh ingredients to the innovative combinations, every element is designed to surprise and delight. This is a place that can make you forget to take a picture of your food because you're too busy enjoying it—a testament to how truly engaging the culinary experience is. Atoboy's reputation as a leader in the modern Korean food scene is well-earned and continues to grow.

Atoboy is located at 43 E 28th St, New York, NY 10016. This address places it in a prime location within the NoMad neighborhood, just a short walk from Koreatown and easily accessible from various parts of Manhattan. For those visiting, the restaurant is conveniently close to several major subway lines and bus routes, making travel to and from the venue straightforward.

The restaurant is committed to accessibility, featuring a wheelchair accessible entrance and wheelchair accessible seating. For guests who are driving, there are free street parking options available, as well as paid street parking, a notable convenience in a busy area of the city.

Atoboy operates with a clear focus on the dining experience, offering specific services designed to enhance a patron's visit.

• Dine-in: The primary service offered, providing a full-service, multi-course meal experience in a curated setting.
• Reservations required: Due to high demand, reservations are a must for dining. It is advised to book well in advance, especially for weekend evenings. The restaurant accepts reservations, but be prepared for a wait time to get a table.
• Table service: Professional and attentive table service is provided throughout the meal.
• Dinner: The focus is primarily on a memorable dinner service.
• Dessert: A dessert course is included as part of the prix-fixe menu.

Atoboy is celebrated for a number of standout features that contribute to its exceptional reputation in New York City's culinary scene.

• Prix-Fixe Menu: The restaurant offers a set multi-course menu, which changes seasonally, allowing diners to experience a cohesive and inventive meal. This format is a central part of the Atoboy experience.
• Renowned Fried Chicken: The fried chicken is a highly recommended and popular small plate add-on, praised for its exquisite taste and texture. It is considered one of the best in the city by many reviewers.
• Inventive and Fresh Dishes: The food is described as elevated and eloquent, with an impeccable attention to detail. Dishes are bursting with flavor and showcase a perfect balance of textures.
• Curated Beverage Program: A carefully selected list of beverages is available, including an extensive selection of wine, beer, and cocktails, with a notable focus on unique and minimal-intervention options. A variety of Korean traditional beverages and non-alcoholic beverages are also offered.
• Accommodating for Crowds: The restaurant is a great spot for groups, family-friendly outings, and solo dining, with a welcoming atmosphere for tourists as well.
• Amenities: Features include an onsite bar, a gender-neutral restroom, and high chairs for children.
• Payment Options: Accepts credit cards, debit cards, and NFC mobile payments for convenience.

For all inquiries and to make reservations, you can contact Atoboy directly.

Address: 43 E 28th St, New York, NY 10016
Phone: (646) 476-7217
Mobile Phone: +1 646-476-7217

Choosing Atoboy is an excellent decision for anyone in New York seeking a truly special and memorable dining experience. The restaurant is worth choosing for its innovative prix-fixe menu that takes diners on a culinary journey through modern Korean flavors. The quality and creativity of the dishes are exceptional, from the delicate and intricate small plates to the main courses that are bursting with flavor. The legendary fried chicken alone is reason enough to visit, and it serves as a perfect representation of the restaurant's ability to take a familiar dish and elevate it to an art form.

Beyond the food, the sophisticated yet casual atmosphere makes it a great choice for various occasions, whether it's an intimate dinner for two or a gathering with a group of friends. The service is impeccable, with a staff that is both friendly and incredibly knowledgeable about the menu and extensive beverage list. This level of hospitality, combined with the consistently high quality of the food, ensures a remarkable and satisfying visit. While reservations are required and there can be a wait, the experience is universally considered to be worth the effort. For a taste of innovative, high-quality Korean cuisine that feels both unique and welcoming, Atoboy is a top-tier choice in New York City.

Atoboy

43 E 28th St, New York, NY 10016, USA