Crack Rice Introduce
In a city teeming with dining options, Crack Rice carves out its own niche by specializing in a unique and flavorful dish that has gained a dedicated following. Located at 286 Madison Ave in Midtown, this restaurant offers a creative twist on a well-loved concept, focusing on a crispy rice base topped with a variety of fresh ingredients. The dish, often described as an "addictive crispy cake," provides a satisfying textural contrast to the soft and flavorful toppings. For New Yorkers looking for a quick and different kind of meal, Crack Rice presents a compelling and convenient choice. It's an ideal spot for a lunch break or a solo dinner, offering a unique take on a classic idea.
The restaurant’s atmosphere is casual and straightforward, designed for efficiency and comfort. With a clean interior and ample seating, it provides a pleasant space to enjoy a meal, whether you’re dining in or waiting for a takeout order. The menu is concise and focused, centered around the crack rice concept with a few variations, which helps to ensure fast and consistent service. This simplicity allows the restaurant to excel at what it does best, providing a reliable source of flavorful and satisfying comfort food. The focus on healthy options also appeals to a clientele that is mindful of what they eat, providing a better alternative to traditional fast food.
While the concept is simple, the execution is what truly matters, and for many, Crack Rice delivers a delicious and memorable experience. The availability of different toppings like spicy tuna, salmon, and avocado, along with a mix option, caters to various tastes. The addition of different sauces further enhances the experience, allowing customers to customize their meal. The restaurant has clearly found a formula that resonates with a busy urban crowd, offering a quick, tasty, and easy-to-eat meal that stands out from the competition.
Crack Rice is situated at 286 Madison Ave, New York, NY 10017, placing it in a prime location in Midtown Manhattan. Its proximity to major landmarks, including Grand Central Terminal and the New York Public Library, makes it a convenient stop for a quick lunch or dinner. The bustling business district and tourist-heavy area mean there is a constant flow of customers seeking a fast and delicious meal.
The restaurant's commitment to accessibility is evident with a wheelchair accessible entrance, making it welcoming to all patrons. The layout is designed for easy navigation, and the presence of seating offers a comfortable space to dine in, even with the high volume of foot traffic in the area. The location’s accessibility to public transportation is a major advantage for locals and tourists alike.
Crack Rice provides a range of services designed for maximum convenience in a fast-paced urban setting.
Takeout & Delivery: The restaurant offers both convenient takeout and delivery options, catering to the needs of customers who are on the go or prefer to eat at home.
Dine-in: For those who want to take a break, there is plenty of seating available, allowing customers to enjoy their meal in a relaxed and casual setting.
Quick Bite: The menu is structured to be fast and efficient, making it an excellent choice for a quick bite during a busy day. Orders are taken and prepared quickly, ensuring a minimal wait time.
The restaurant's focus on quick and efficient service is a key part of its appeal, particularly in a location where time is of the essence.
Crack Rice stands out for its unique concept and its commitment to a simple, well-executed menu.
The Crack Rice Dish: The core of the menu is the signature "crack rice," a crispy fried sushi rice base that is topped with a variety of fresh and flavorful ingredients. The most popular options include Spicy Tuna, Spicy Salmon, Spicy Shrimp, and Avocado. The mix box allows customers to try a bit of everything, which is a great way to experience the menu.
Healthy & Comfort Food: The restaurant successfully blends the concepts of comfort food and healthy options. The crispy rice provides a comforting and satisfying base, while the fresh fish and avocado toppings offer a healthier, nutrient-rich meal.
Great for Solo Dining: The casual atmosphere and menu structure make it an ideal place for solo diners looking for a fast and delicious meal without the formality of a sit-down restaurant.
Party Platters: For groups or events, the restaurant offers a Party Mix (24 Pieces), a convenient and delicious option for catering.
For more information or to place an order, you can contact Crack Rice directly.
Address: 286 Madison Ave, New York, NY 10017
Phone: (646) 595-5015
Choosing Crack Rice is a choice for a unique, modern, and convenient dining experience. The most compelling reason to visit is to try the signature dish itself. For those who enjoy the popular crispy rice sushi appetizer, Crack Rice provides an entire menu dedicated to this concept, elevating it to a full meal. The ability to choose between different toppings and to get a mixed box is a great way to sample the variety of flavors on offer. As noted in a customer review, the mixed box comes with different sauces, which adds to the experience and allows for a customized taste profile.
The convenience of the location and the speed of service are also major factors that make it a worthwhile choice. In a busy city like New York, a restaurant that provides a quick, delicious, and satisfying meal is a valuable resource. The casual and clean atmosphere, coupled with the availability of seating, makes it a reliable spot for a lunch break or a quick dinner. While a few negative reviews mention issues with rice texture or expectations not being met, the overall sentiment from many customers is that the food is "really good" and worth coming back for.
Ultimately, Crack Rice is worth choosing for its innovative concept and its ability to deliver a simple yet delicious meal efficiently. It's a perfect example of a local business specializing in one thing and doing it well. For anyone looking for a fresh, fast, and unique meal in the heart of Midtown, Crack Rice is a great option.
Crack Rice Services
Party Mix (24 Pieces)
- 24 Pieces Cracked Party Mix $50.99
Six pieces of spicy tuna crispy rice, six pieces of spicy salmon crispy rice, six pieces of spicy shrimp crispy rice, and six pieces of avocado crispy rice.
Crack Rice
- 6 Pieces Spicy Tuna Crack Rice $14.99
Spicy. Fried sushi rice base turned into an addictive crispy cake. Topped with spicy tuna.
- 6 Pieces Avocado Crack Rice $14.99
Fried sushi rice base turned into an addictive crispy cake. Topped with guacamole.
- 8 Pieces Crack Rice Mix $18.99
2 pieces spicy tuna, 2 pieces spicy salmon, 2 pieces spicy shrimp, and 2 pieces avocado crack rice.
- 6 Pieces Spicy Salmon Crack Rice $14.99
Spicy. Fried sushi rice base turned into an addictive crispy cake. Topped with spicy salmon.
- 6 Pieces Spicy Shrimp Crack Rice $14.99
Spicy. Fried sushi rice base turned into an addictive crispy cake. Topped with spicy shrimp.
Crack Rice Details
Service options
- Delivery
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Comfort food
- Healthy options
- Quick bite
Dining options
- Lunch
- Dinner
Atmosphere
- Casual
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Crack Rice Photos

Crack Rice Location
Crack Rice Reviews
Stopped in to try out a mixed 8 piece box since it was highly recommended online. It was clean inside and there was a lot of seating which was nice! I didn’t really know what or how to order since I couldn’t tell if it was separate from the poke bowl order area or not so it was a little confusing. Over all out order was taken quickly and came out fast! It was really good and so nice that it came with a few different sauces too! I would definitely come back and get it again!
June 12 · Stephanie ProulxI was so excited to finally try crack rice, so I placed an order online for pick-up. However, at $22 for just eight pieces after tax, I expected much more. Unfortunately, I was incredibly disappointed. The rice was so hard--whether it was stale or just not fresh, I'm not sure--but it felt like you could chip a tooth on it. While the fish was decent, the rice completely ruined the experience. I wouldn't recommend this place or return. Save your money!
June 06 · Jamie L- December 15 · Haim Repael @rep
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