Mimi's Frozen Yogurt: A Must-Try Dessert Shop in New York City

Mimi's Frozen Yogurt Introduce

Welcome to Mimi's Frozen Yogurt, a new and highly anticipated addition to New York City's vibrant dessert scene. Located on Lafayette Street, this shop is quickly making a name for itself as a go-to destination for high-quality frozen yogurt and a truly exceptional customer experience. In a city filled with dessert options, Mimi's stands out by focusing on delicious, unique flavors and, most importantly, on providing a warm and welcoming atmosphere. The shop's commitment to creating a positive and friendly environment has already won over many hearts, with customers praising not just the yogurt, but the wonderful staff who serve it. Whether you're a frozen yogurt aficionado or just looking for a refreshing treat, Mimi's is poised to become a beloved local favorite.

Mimi's Frozen Yogurt is conveniently located at 231 Lafayette Street, New York, NY 10012. This prime address places it in the heart of SoHo, a bustling neighborhood known for its trendy boutiques, art galleries, and diverse culinary offerings. The shop is easily accessible via the city’s extensive public transportation system, with multiple subway stations located within a short walking distance. This makes it a perfect stop after a day of shopping or exploring the vibrant streets of Lower Manhattan. The location’s visibility on Lafayette Street ensures it's easy to find for both locals and tourists.

Mimi's Frozen Yogurt is all about providing a simple, customizable, and enjoyable dessert experience.

Self-Serve and Takeout: The shop allows customers to fill their own containers with their choice of frozen yogurt flavors and toppings. This self-serve model puts you in complete control of your creation. After weighing your masterpiece, you can take it to go.
Take-Home Buckets: A testament to the shop's growing popularity, customers are already asking for take-home buckets, showing a demand for the ability to enjoy Mimi's delicious yogurt at home.

Mimi's Frozen Yogurt has quickly gained attention for several key features that set it apart and contribute to its early success.

Exceptional Customer Service: The most consistent praise in customer reviews is for the staff. Employees like Courtney, Kevin, and Lily, as well as the owner, Amber, are repeatedly described as "friendly, kind, amazing," "attentive, helpful and informative," and "so nice, gracious and so kind." This focus on hospitality truly makes the experience special.
Delicious and Unique Flavors: Despite having a small number of flavors (6 total) at opening, customers were able to try samples and found all of them to be "equally so good!!!" The yogurt's flavor is described as "pleasant," and the tart flavor is specifically recommended.
Unique Toppings: The shop offers a variety of toppings, including a "very unique" kind of chocolate chip. Customers can add as many toppings as they like, allowing for endless creative combinations. One reviewer even noted a "pro" that when you get rainbow sprinkles, they "really coat it in sprinkles."
Pay-by-Weight Model: Customers pay for their creations by weight, which allows for full control over the portion size and cost, providing flexibility for different budgets and appetites.
Family-Friendly Environment: The shop's welcoming vibe and delicious, customizable offerings make it a great spot for kids and families, as noted by a reviewer who brought their children and found it to be a wonderful experience for them.

For more information or to plan your visit, you can find Mimi's Frozen Yogurt at the address below.

Address: 231 Lafayette St, New York, NY 10012, USA

Why is Mimi's Frozen Yogurt worth choosing in a city with endless dessert options? The answer is a simple but powerful combination of excellent product and outstanding people. While some may view it as a simple shop, the overwhelming positive feedback from customers tells a different story. The experience at Mimi’s is elevated by the staff. Reviews are filled with enthusiastic endorsements of employees and the owner, highlighting how their kindness and attentiveness made the visit a truly memorable one. This human element is what makes a place a true local favorite.

Beyond the service, the product itself is highly praised. Despite a short wait at its opening, customers found the frozen yogurt to be well worth it. The availability of samples allows you to find your perfect flavor before committing, and the pay-by-weight system gives you full creative freedom. The yogurt itself is described as delicious, with one reviewer noting that even on a hot day, the experience "really hit the spot."

While the shop is new and the concept of frozen yogurt isn't revolutionary, Mimi's is carving out its niche by focusing on quality and hospitality. It’s a place where you can feel welcomed and appreciated, all while enjoying a top-notch dessert. The high praise for both the product and the people suggests that Mimi's Frozen Yogurt is more than just a passing trend; it's a genuine addition to the New York City dessert scene that is here to stay and deserves your support.

Mimi's Frozen Yogurt Photos

Mimi's Frozen Yogurt Location

Mimi's Frozen Yogurt

New York New York County New York Lafayette Street

231 Lafayette St, New York, NY 10012, USA

Mimi's Frozen Yogurt Reviews

An average rating of ★4.4 from 84 user reviews.

toppingstartmatchamangopriceingredientspistachio sauceselectiontiktoksignature

★ 5★ 4★ 3★ 2★ 1

First time at Mimi's Frozen Yogurt and we were anticipating for a week. So happy we finally tried it!!! We were greeted by the friendly, kind, amazing Courtney! She was so attentive, helpful and informative. We truly felt so welcomed. And we met Kevin as we walked in and he gave us some samples to try and was also so kind, friendly and helpful. They truly made our day and staff like them are truly one of a kind.As for the yogurt, WOW! My kids and I tried all the flavors and they were all equally so good!!! We love them all and the toppings for each were amazing. Their chocolate chips toppings was different and very unique. We are looking forward to trying other flavors and can't wait for the take home buckets! We would love to be able to purchase them for home too! Keep up the amazing work. So happy for your success. You truly deserve it!Review as of 9/13/2025: We came back again and the service and yogurt was on point again! We love everything about this place and we were fortunate enough to meet the owner. Amber. She was so nice, gracious and so kind! Keep up the amazing work. And we met another staff named Lily and she was just as wonderful as Courtney and Kevin. We will be back. Keep up the amazing work!
September 13 · Ms MJ
Had the chance to try this frozen yogurt shop on its 3 day of opening! We ended up waiting about a half hour or so, but when we got in really enjoyed the experience. The staff was welcoming and loved we could try a few of the flavors (6 total) before we filled our containers. You pay for it by weight and you can add as many toppings as you like. The flavor was pleasant and recommended trying the tart.The overall experience didn’t feel like it was anything super special given the hype and wait. But on a hot summer day - still really hit the spot.
August 09 · Ujesh Vora
Short notes/TL;DR version: Froyo is $1.50 per oz which adds up fast. Froyo itself is creamier than other spots. Toppings are more varied than other froyo places in the past. Mango is by far the best flavor but the general tart and and raspberry are also excellent. Current seasonal flavor is a bad matcha/hopefully their seasonal flavors improve in time.This modern Frozen Yogurt/Froyo concept apparently has been popping up a lot on TikTok and Instagram with long lines daily and I can honestly see why after trying it. The concept is pretty simple. Take the old froyo from spots such as Red Mango or 16 Handles, make it from more quality ingredients, and offer more premium toppings such as different fruits and other things. We waited around maybe 15 to 20 minutes though this is partially because of how they operate. The friendly staff in there gives you samples of the yogurt before you try and only one person or one group if together is allowed to buy yogurt at the same time so there's a bit of a delay.The options in terms of froyo are the following- tart (standard,) raspberry, chocolate, vanilla, mango, and a seasonal flavor which in this case was matcha which is a collaboration with Blank Street Coffee of all places. I kind of find it a bit humorous that they collaborated with that terrible coffee/matcha place (which resulted in a not so good matcha which lacks flavor) but I digress and at least it wasn't Cha Cha Matcha. I tried the tart, raspberry, mango, and said matcha. The best of the bunch by a mile is the mango which had a nice mixture of tart and sweet while the tart was good as was the raspberry with other people enjoying the chocolate. The toppings include lychee, shredded coconut, blueberries, some other fruits, dates (which are a bit hard to take out,) cut up mango, and a few other things. There is also a raspberry sauce along with chocolate sauce and a pistachio sauce (I of course took the latter.) After weighing, my total was $11.50.The pistachio sauce was my easy preference reducing the sweetness/sourness while I liked the bites of lychee. The shredded mango was unfortunately not the freshest but had a nice crunch with the dates adding a nice extra flavor and texture. The mochi also felt a bit fresher being less stuck together than anything I remember from ages ago back at Red Mango. Combined with the excellent froyo, this made a tasty little snack and I would go back again if the lines weren't so absurd (I'll probably go back anyway.)Hopefully this concept works well enough (and it definitely should based on the giant lines daily) that there will be eventually some other locations which are closer to me which will make their lines a lot more bearable. This is the first froyo place that I truly enjoyed. Would recommend braving the line.
September 10 · Glenn C
Mimi’s has a bright and welcoming atmosphere, and the staff are super friendly. The frozen yogurt tasted fresh and delicious, and I especially enjoyed the variety of toppings. Everything was beautifully presented.
September 09 · Salma
Finally a delicious froyo spot in my neighborhood, I’m so excited!!!! Best flavors, vibes, toppings—omgggg! So happy they’re finally opened :)
August 07 · Ana Glynn