Neuhaus Chocolates Introduce
For over a century, the name Neuhaus has been synonymous with the pinnacle of Belgian chocolate craftsmanship. Tucked away within the historic grandeur of Grand Central Terminal, Neuhaus Chocolates offers New Yorkers and visitors alike a small but powerful sanctuary for indulging in the finest confections. This isn't just a chocolate shop; it is a direct portal to a rich history of artistry and innovation that began in Brussels in 1857. Neuhaus is credited with inventing the original Belgian praline in 1912, a game-changing creation that transformed the world of sweets forever. When you step into the Neuhaus shop at Grand Central, you are not just buying a piece of chocolate; you are participating in a tradition of excellence. The small, impeccably kept store is a perfect representation of the brand’s commitment to quality, where every detail, from the pristine display cases to the elegant packaging, speaks to a legacy of luxury.
The core of the Neuhaus experience lies in its products, which are, quite simply, second to none. The chocolates are renowned for their high quality, made with 100% natural, sustainably sourced cacao and crafted entirely in Belgium. The flagship product is, of course, the praline, a decadent chocolate shell with a luscious, creamy ganache filling. Beyond the classic pralines, the shop offers a wide array of other delights, from velvety truffles and chocolate-covered confections like Orangettes (candied orange zest) and Gingerettes (candied ginger) to chocolate bars and carrés (squares). These offerings cater to all tastes, whether you prefer the intense depth of dark chocolate, the smooth sweetness of milk chocolate, or the nuanced flavors of their assorted collections. It’s a perfect spot for those seeking a quick, luxurious treat to brighten their day or a thoughtfully curated gift for a special occasion.
Located at 460 Grand Central Terminal, New York, NY 10017, Neuhaus Chocolates boasts a location that is as iconic as its products. Situated within one of the world's most famous transportation hubs, the store is incredibly convenient for a vast number of people, from daily commuters to international tourists. Its presence in Grand Central means it’s easily accessible from multiple subway lines (4, 5, 6, 7, and S) and the Metro-North commuter rail, making it a perfect stop on your way to or from work, or simply while exploring Midtown Manhattan. Despite its small size, the shop is a beacon of quality and convenience in the bustling terminal. For added convenience and to ensure accessibility for all customers, the shop features a wheelchair-accessible entrance. The prime location makes it an ideal place to grab a last-minute gift that is guaranteed to impress, or to treat yourself after a long day. The address and setting are a key part of the Neuhaus brand experience in New York, combining Belgian elegance with the unique energy of the city.
Neuhaus Chocolates offers a range of services designed to make your chocolate-buying experience as easy and pleasant as possible, whether you are in a hurry or looking for a more personalized touch.
- In-store shopping: The in-store experience is designed to be quick and efficient, perfect for those with a busy schedule. The staff is knowledgeable and can help you select the perfect chocolates for any need.
- Delivery: For a fee, you can have your favorite chocolates delivered right to your doorstep, ensuring you can enjoy Neuhaus even from home.
- In-store pickup: This service allows you to place an order online and pick it up at the store, saving time and ensuring your items are ready when you arrive.
- Takeout: For a quick treat on the go, the takeout option is ideal.
- Corporate Gift Supplier: Neuhaus specializes in elegant corporate gifts. They offer customizable solutions, including personalized cards and sleeves, and a dedicated Business-to-Business team to assist with large orders and corporate discounts.
- Gift Shop & Gift Wrap: The store doubles as a gift shop, providing expertly wrapped and presented chocolate boxes that are perfect for any occasion, from an elegant gift for a boss to a thoughtful present for a loved one.
Neuhaus Chocolates is distinguished by several key features and highlights that speak to its legacy and commitment to customer satisfaction.
- Impeccable Quality: Neuhaus is globally recognized as a chocolate artisan. Their products are made with the highest quality, sustainably sourced ingredients and crafted in Belgium according to a century-old tradition.
- Customer Service: The brand is widely praised for its exceptional customer service. As one customer review attests, the company goes above and beyond to ensure customer satisfaction, even handling complaints with "profuse apologies" and "make-up gifts," demonstrating a genuine care for their patrons.
- Elegant Packaging: The store is a confectionery store and a gift shop. The chocolates are always presented in elegant, often signature, packaging, making them an ideal and hassle-free gift. This includes the famous "ballotin" gift box, which was invented by the wife of the founder's grandson.
- Crowd and Atmosphere: The store is noted for being an LGBTQ+ friendly and Transgender safe space, providing a welcoming and inclusive environment for all customers.
- Quick Visit: The shop is perfectly set up for a quick visit, allowing customers to easily find what they need and continue with their day.
- Dessert Focus: As a specialty store, its dining option is focused on desserts, providing an exquisite way to satisfy a sweet craving.
- Payment Options: The store accepts credit cards, debit cards, and NFC mobile payments, making transactions fast and convenient.
For more information, you can reach Neuhaus Chocolates at the following:
Address: 460 Grand Central Terminal, New York, NY 10017
Phone: (212) 972-3740
Choosing Neuhaus Chocolates is an excellent decision for anyone in New York seeking a superior chocolate experience, whether for personal enjoyment or as a gift. The brand's reputation for quality is unmatched, with chocolates that are consistently described as the best, and a customer service philosophy that truly cares about the individual. The location inside Grand Central Terminal is a significant advantage, providing a highly accessible and convenient place to acquire a luxurious treat. It's an ideal spot for a quick visit when you need a little elegance in your day, and the perfect place to find a last-minute yet incredibly thoughtful gift. The beautifully wrapped and presented boxes of chocolates, which one customer found to be "impeccable" and "elegant," save you the effort of gift preparation. Furthermore, Neuhaus offers specialized services that cater to professional needs, serving as a reliable corporate gift supplier with personalization options, which is a major benefit for local businesses. The fact that the company is inclusive and welcoming to all members of the community further adds to its appeal. In a city filled with countless options, Neuhaus Chocolates stands out not only for its world-class products but also for its commitment to a positive, luxurious, and caring customer experience that has been refined over a century.
Neuhaus Chocolates Details
Service options
- Delivery
- In-store pickup
- In-store shopping
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Dining options
- Dessert
Amenities
- Restroom
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Neuhaus Chocolates Photos










Neuhaus Chocolates Location
Neuhaus Chocolates
460 Grand Central Terminal, New York, NY 10017, USA
Neuhaus Chocolates Reviews
truffleflavorbelgian chocolatetrain
★ 5★ 4★ 3★ 2★ 1It's a tiny place but they have got amazing chocolates. I wanted to get an elegant gift for my boss and went here and found the perfect elegantly wrapped chocolate box. The staff was nice and the place looked impeccable.
May 22 · Priyanka FormentinNeuhaus is just the best, not only in their quality of chocolates, but also in their customer service. I had a less-than-optimum experience here a little while ago, and wrote to Customer Service about it. They apologized profusely, and sent me a really nice "make-up" gift. How can you not love a company like this? They really care!Oh yes, and their chocolates are second to none.
September 06 · Ed BroderickYummmmy truffles.I am a chocolate girl and every time I travel and go places I look for chocolate shops.I've had good truffles, but these were really good and I regret not getting more of them.They were a few minutes from closing, so I didn't spend a lot of time there - which probably is for the best.They are located in the Grand Central station.Fair priced as well. I received six truffles for just under $20
November 26 · Michailah WilliamsThis place is a fantastic chocolate store! 🍫 Neuhaus inside Grand Central Station 🚉 offers an incredible selection of delicious 🤤 assorted chocolate and sweet 🍬 - definitely get their assorted chocolate by the 1/4 pound ⚖️ and ask to try some! The staff 👨🍳 is super friendly and welcoming! The place is beautifully decorated 🛋️ and and ambience 🎶 is wonderful! This place has no seating 🪑 so be prepared to grab-and-go. 🥡 I wish they had more white ⚪ chocolate options!
October 02 · Alon GrinshpoonThis small chocolatier shop in Grand Central is my go-to for last-minute gifts. It's usually quiet, so you can pop in and out quickly. The chocolates are excellent, with the cornets (chocolate cones) being a fan favorite. It is on the pricier side, but that's to be expected for high-end chocolate.
June 04 · Jamie L
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