Shake Shack Rockefeller Center Introduce
Introduction / Overview
When it comes to New York City dining, Shake Shack has established itself as more than just a fast-food chain; it's a culinary institution that locals and visitors adore. The Rockefeller Center location brings this beloved experience to one of the city's most iconic and bustling hubs. Situated on the concourse level, also known as "Under 30 Rock," this Shake Shack offers a taste of its signature high-quality, made-to-order American classics in an exceptionally convenient and vibrant setting. The brand's philosophy, "Stand For Something Good," is evident in every aspect of the experience, from their use of premium ingredients like 100% Angus beef without added hormones or antibiotics, to the genuine warmth and attentiveness of their staff. This location is a testament to the brand's ability to create a fun and lively community gathering place, even in a high-traffic tourist area. It provides a clean, modern, and efficient environment where a well-oiled team works together to serve people quickly and with a smile. The atmosphere is casual yet upbeat, making it an ideal destination for a quick lunch, a post-work snack, or a fulfilling meal with family and friends after a day of sightseeing. It's a place where you can count on a consistently great burger and a feel-good experience, which is why it has become such a cult-brand with widespread appeal.
The menu itself is a celebration of elevated American comfort food. While the classic ShackBurger is the star of the show, there's a delicious variety of options to suit every palate. The menu includes crispy chicken sandwiches, hand-spun milkshakes, house-made lemonades, and their famous crinkle-cut fries, which can be topped with cheese and bacon for an extra layer of indulgence. Shake Shack is also known for its innovative limited-time offerings and has options for vegetarians, like the 'Shroom Burger, a crispy fried portobello mushroom filled with melted cheese. This commitment to quality and variety, combined with its prime location and excellent service, ensures that a visit to the Rockefeller Center Shake Shack is always a good idea.
Location and Accessibility
Shake Shack is located at 30 Rockefeller Plaza on the Concourse Level, New York, NY 10112. This address places it in the very heart of Midtown Manhattan, beneath the iconic 30 Rockefeller Plaza building. The location is part of the "Under 30 Rock" hub, a collection of dining and retail establishments that are easily accessible to both people working in the area and the millions of visitors who flock to Rockefeller Center each year. Access to this location is a breeze thanks to New York City’s extensive public transportation network. The B, D, F, and M subway lines stop directly at the 47-50 Sts-Rockefeller Center station, with a direct underground connection to the concourse. Additionally, the N, Q, R, and W lines are a very short walk away at 49th Street. This makes Shake Shack an extremely convenient spot to grab a bite without ever having to venture outside, a major plus during bad weather or for those who simply want to navigate the area quickly. For those who prefer to walk, the restaurant is a quick stroll from Times Square, Radio City Music Hall, and the Theater District. While the restaurant itself is primarily set up for dine-in with counter service, the concourse and outdoor plaza offer ample seating, including tables with umbrellas and public seating on the steps, providing plenty of space to enjoy your meal. The efficiency of the staff also contributes to the location's accessibility, as you can get your food and be on your way in a very timely manner.
Services Offered
- Dine-in: Customers can enjoy their meal on-site, with plenty of seating available in the concourse and plaza areas.
- Mobile Ordering: The Shack App allows customers to order ahead and choose a pickup time, saving time and skipping the line.
- Catering: For larger events, catering requests can be submitted through the Shake Shack website.
- Takeout: All menu items are available for takeout, making it convenient to grab a meal and go.
- High-Quality Ingredients: The menu is centered on made-to-order classics using high-quality ingredients, including 100% Angus beef without hormones or antibiotics.
Features / Highlights
- Prime Location: Situated in a premier spot at Rockefeller Center, the restaurant is highly convenient for tourists and locals alike.
- Friendly and Attentive Staff: Customers consistently praise the team members for their warm, welcoming attitude and efficient service.
- High-Quality Food: Shake Shack is famous for its delicious, made-to-order burgers, and this location lives up to the brand’s reputation for quality.
- Classic American Menu: The menu features a curated selection of favorites including the ShackBurger, 'Shroom Burger, chicken sandwiches, hot dogs, fries, and hand-spun milkshakes.
- Clean and Efficient Atmosphere: The restaurant is noted for its cleanliness and the team's ability to work together efficiently to serve customers quickly.
- Community and Hospitality: The brand's focus on "Stand For Something Good" and creating an uplifting experience is a key highlight, providing a pleasant and positive dining experience.
Contact Information
Address: 30 Rockefeller Plaza Concourse Level, New York, NY 10112
Phone: (332) 222-4202
What is worth choosing
Choosing Shake Shack at Rockefeller Center is a decision that offers a perfect blend of high-quality food, exceptional service, and unparalleled convenience. The most compelling reason to choose this spot is the consistent, delicious food that has made Shake Shack a household name. This is not your typical fast-food fare; the burgers are made with premium ingredients and are cooked to order, ensuring a fresh and satisfying meal every time. A customer review highlights this, noting that the food is just as tasty as you would expect from the brand. The menu, while focused, is full of fan favorites that appeal to everyone, from the classic ShackBurger and crinkle-cut fries to the rich, hand-spun milkshakes. The location is another major reason to choose this Shake Shack. Being situated in the concourse of Rockefeller Center makes it incredibly accessible, whether you're working in the building, exploring the city, or just passing through. It’s a convenient, no-fuss spot that provides a satisfying meal quickly, which is a big advantage in a busy city like New York. The service is also a huge draw. Reviews rave about the "jokes, warmth, and attentive service" from the staff, with specific shout-outs to team members like GEO and Delvon. This level of personalized, enthusiastic service elevates the entire experience, making you feel welcomed and appreciated, a quality that sets this location apart. The clean atmosphere and the team's efficiency also contribute to a smooth and pleasant visit. You can trust that your order will be handled with care and delivered promptly. In a city filled with countless burger joints, Shake Shack at Rockefeller Center stands out for its commitment to quality, its vibrant and welcoming atmosphere, and its reliable, friendly service. It's a place where you'll not only get a great meal but also an uplifting experience that will have you already thinking about your next visit.
Shake Shack Rockefeller Center Details
Service options
- Dine-in
Shake Shack Rockefeller Center Photos








Shake Shack Rockefeller Center Location
Shake Shack Rockefeller Center
30 Rockefeller Plaza Concourse Level, New York, NY 10112, USA
Shake Shack Rockefeller Center Reviews
teamenthusiasm
★ 5★ 4★ 3★ 2★ 1Found in a prime location with staff who prime you for a good experience. This place knows what it's doing. Our eyes were bigger than our stomachs when ordering. Workers bring jokes, warmth, and attentive service. I'm already thinking about what to order next time.
September 12 · Lloyd HolmesThe atmosphere is very clean, I love the way the people work as a team to efficiently serve the people. Shoutout to these two young men who helped me out, I didn’t see a name tag but I remember getting their names—GEO and Delvon. These guys greeted me and were enthusiastic on recommending me what’s great to eat.
September 05 · Tyiesha HernandezWe tried Shake Shack for the first time hereFood was nice, atmosphere was ok, could have been more friendly.It was kind of online order in restaurant using the kiosk, and the food was ready in a few minutes.We heard a lot about Shake Shack burgers and wanted to compare it with in-n-out from west coast, and I think in-n-out burgers are slightly better.
August 26 · Ranjith RaviLia is outstanding. She is amazing…Thank you Lia for your outstanding service.
August 25 · Sultan AlsafariI just bought fries and single burger w cheese , I told them.well done I got it half cooked not even hot. This is the 3rd time I got a half cooked burger 🍔 from them ,I also work in the building this ruined my lunch.
August 04 · trina james
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