Sushi By Bou - Times Square NYC @ Sanctuary Hotel Introduce
In the bustling, high-energy environment of Times Square, a truly intimate and refined dining experience can seem like a fantasy. Yet, tucked away on a side street and hidden within the Sanctuary Hotel is Sushi By Bou, a a remarkable sushi restaurant that defies expectations. This isn't your typical sushi counter; it's a speakeasy-style gem that offers a high-end omakase experience in a surprisingly approachable and affordable setting. Known for its cozy and trendy atmosphere, Sushi By Bou provides a unique and memorable escape from the city's frantic pace. The concept is simple yet brilliant: a timed, chef-selected tasting menu that focuses on showcasing the freshest, most exquisite fish in a way that is both traditional and modern. For New Yorkers looking for a standout date night or a special place for solo dining, or for a tourist in search of an authentic and high-quality meal, this spot is a true find. It’s an elevated culinary journey that combines expert craftsmanship with a vibrant, welcoming vibe, making it a must-visit destination for anyone with a love for sushi.
The core of the Sushi By Bou experience is the omakase, a Japanese phrase meaning "I'll leave it up to you," where the meal is curated and prepared by the chef. This trusting relationship between diner and chef is central to the dining experience here, allowing you to relinquish control and simply enjoy the artistry. The restaurant specializes in Edomae-style sushi, a traditional method that involves carefully aging, marinating, and preparing the fish to enhance its natural flavors before it is served over perfectly seasoned rice. This meticulous attention to detail is evident in every piece of nigiri, from the Hamachi to the Toro, ensuring each bite is a perfect balance of texture and taste. The friendly and knowledgeable sushi chefs are a key part of the experience, guiding you through each course, explaining the ingredients, and creating a relaxed and interactive atmosphere. Despite its fine-dining quality, the vibe at Sushi By Bou is anything but stuffy. The lively music, inventive drinks, and engaging staff create a fun and "vibe-y" setting that makes the experience feel both luxurious and laid-back. This balance is what makes Sushi By Bou a standout in a city full of excellent dining options.
Sushi By Bou is discreetly located at 132 W 47th St, New York, NY 10036, USA, within the renowned Sanctuary Hotel. Its hidden-gem status adds to the allure, with the entrance located in the basement, creating a sense of intimacy and discovery for guests. The restaurant's position in the heart of Times Square makes it incredibly accessible for both locals and out-of-towners. It is a short walk from the Times Square-42nd Street subway station, a major hub for numerous lines, including the N, Q, R, W, 1, 2, 3, and S trains. This robust public transit network ensures that the restaurant is easy to reach from virtually anywhere in Manhattan or the outer boroughs. The location also makes it a perfect pre-theater dinner spot or a late-night destination after a show. For those driving, paid street parking is available, and there are multiple parking garages in the vicinity, including the Sanctuary Hotel's own car park or the Robo Park at 155 W 47th St.
While the entrance might be a bit of a puzzle to find for first-time visitors, the intimate and exclusive atmosphere it creates is well worth the minor search. The restaurant and the Sanctuary Hotel are committed to accessibility, though specific details about wheelchair access within the intimate, subterranean space should be confirmed when making reservations. The cozy and intimate nature of the space, with counter service and seating, adds to the exclusive feel. The venue's commitment to being an LGBTQ+ friendly and transgender safe space also ensures that all guests feel welcome and comfortable in this trendy and inclusive setting. The fact that the restaurant is a destination in itself, drawing people into the Sanctuary Hotel, speaks to its reputation and quality. Its central location, combined with the unique, hidden ambiance, makes Sushi By Bou a prime spot for a memorable night out in the city.
- Dine-in: The primary service is the in-person omakase dining experience at the sushi counter. This intimate setting allows for direct interaction with the sushi chefs and is the core of the restaurant’s appeal.
- Dinner and Lunch: Sushi By Bou offers both lunch and dinner services, providing opportunities to enjoy their signature omakase experience at different times of the day.
- Counter Service: The dining style is focused on counter service, where guests sit directly in front of the chefs, who prepare and serve each course one by one.
- Table Service: The venue also provides table service for those who prefer it, though the counter is where the full omakase magic happens.
- Catering: For special events or private gatherings, catering services are available, bringing the high-quality taste of Sushi By Bou to your venue.
- Reservations: Given the small and intimate space, reservations are highly recommended and can be made in advance to secure a coveted spot at the sushi bar.
- Intimate, Speakeasy Vibe: The most distinctive feature is the intimate, hidden atmosphere. The small space and cozy, trendy decor create a unique and luxurious feel that is perfect for a special occasion or a quiet night out.
- Exceptional Omakase: The restaurant is celebrated for its Edomae-style omakase. The chef's curated selection of fresh, seasonal fish is the main event, offering a culinary journey that is both authentic and expertly executed.
- Reasonable Pricing: For the quality and type of experience, the price is incredibly reasonable. The 12-course Signature Boumakase for $65 is an outstanding value in the fine dining scene of New York City.
- Expert and Friendly Chefs: Customers consistently praise the sushi chefs for their friendliness, knowledge, and engaging personalities. They make the dining experience interactive and enjoyable, adding to the overall "vibe."
- Inventive Drinks and Full Bar: The on-site bar offers a great selection of alcohol, including beer, wine, hard liquor, and creative cocktails that perfectly complement the meal.
- High-Quality Ingredients: The menu features premium and fresh ingredients, including an a la carte menu with specialties like 'Bou's Ocean Gold - Seasonal Uni' and 'Toro Negi Handroll,' for those who wish to enhance their experience.
- Late-Night Food: With late-night hours, Sushi By Bou is a fantastic option for those seeking high-quality food well into the evening, a major highlight for the Times Square area.
Address: 132 W 47th St, New York, NY 10036, USA
Phone: (888) 670-5996
The standout offering at Sushi By Bou is undeniably the 12-Course Signature Boumakase. At a price point of $65 for 30 minutes, it offers an exceptional and fast-paced introduction to high-quality omakase that is both accessible and immensely satisfying. The menu is a carefully chosen selection of nigiri, showcasing a perfect range of flavors and textures, from the rich and fatty Toro to the delicate Hamachi and the unique Wagyuni (Surf N' Turf). This base menu alone is a fantastic value and provides a complete and fulfilling experience. Many diners find that this is more than enough to get a taste of the chef's expertise and the freshness of the fish. The set menu is designed to flow seamlessly, with each piece building on the last to create a harmonious and delicious meal.
For those who wish to elevate their experience, the 17-Course Bougie Omakase upgrade for an additional $35 is an excellent choice. This allows for a more extended, 60-minute dining journey and an even more extensive exploration of seasonal and imported fish. The a la carte “Boulicious Extras” are also worth considering, particularly for those with specific cravings. The Toro Negi Handroll and Big Mac are popular choices that allow for a deeper dive into the menu's creative offerings. The "secret handroll menu" also adds an element of excitement, as it’s a surprise that changes with the seasons. The drinks menu is another highlight, offering a great selection of wine, sake, and spirits that pair perfectly with the sushi, enhancing the overall dining experience. The friendly, knowledgeable staff and engaging chefs create an atmosphere that makes every piece of sushi feel special. The fresh, delicious fish and lively ambiance make Sushi By Bou an essential destination for any New Yorker or visitor seeking a top-tier sushi experience without the exorbitant price tag, making it a place truly worth choosing again and again.
Sushi By Bou - Times Square NYC @ Sanctuary Hotel Menu
12 COURSE SIGNATURE BOUMAKSE - $65, 30 Minute
Indulge in a culinary journey like no other with our exclusive 12-course Edomae style omakase experience. You'll be treated to a meticulously curated selection of nigiri that showcase the finest seasonal ingredients and the artistry of our skilled...
- Hamachi - Yellowtail
Yellowtail Amberjack is recognized by its bright yellow fin. A mild and sweet taste. Complemented with finely chopped chives
- Akami - Lean Bluefin Tuna
"Red" in Japanese. Rich and deep in flavor and a true taste of the ocean. Topped with fresh ginger
- Botan Ebi - Spotted Prawn
A Japanese delicacy with a unique soft crunchy texture, and hints of sweet and citrus flavors
- Ikura - Salmon Roe
Pop rocks of the sea that burst with flavor from our secret 48 hour marinating process. Complemented with Yuzu citrus skin
- Bincho - Albacore
Our Bougie chicken of the sea. White Tuna, gently torched and topped with daikon and scallion
- Maguro - Chopped Tuna
Blend of fatty and lean tuna, mixed with Japanese Pickled Radish, and toasted sesame oil
- Hotate - Scallop
Mild, sweet, and tender scallops, sourced from the cold northern waters of Hokkaido.
- Gindara - Miso Black Cod
Delicately roasted in a sweet miso marinade, and topped with creamy tofu sauce, and a dash of furikake.
- Toro - Fatty Tuna
Wagyu of the Sea! Almost white due to the heavy fat content, this piece melts with richness and is deeply flavorful
- Sake - Salmon
Topped with a zesty and spicy yuzu citrus to balance its fatty flavor and firm texture
- Wagyuni - Surf N' Turf
Our iteration of Surf and Turf. Lightly torched Wagyu beef topped with creamy sea urchin for an unforgettable combination
- Unagi - BBQ Eel
Don’t hurt the messenger but we have arrived at your last piece, but we leave you with a sweet and sumptuous bite of BBQ delight.
17 COURSE BOUGIE OMAKASE - $35 Upgrade, 60 Minute
Elevate your Signature Boumakase experience to our exclusive “Bougie” 17-course Omakase. Begin by donning a complimentary Hachimaki headband and joining in a "Kanpai!" toast with our chefs. This ceremonial tradition sets the stage for a captivatin...
- Bougie Upgrade
This upgraded experience offers a more extensive exploration of seasonal, imported fish from Japan and around the world, curated to provide a richer, more intricate tasting exploration, making this an exceptional culinary elevation from our 12-cou...
BOULICIOUS EXTRAS
Enhance your Omakase experience with one of our spectacular house specialties, available à la carte. Also ask your chef about our secret handroll menu featuring many of our seasonal creations wrapped in our imported Nori.
- Big Mac $25.00
Quadruple stack of Toro, Scallop, Wagyu, and Uni! The ultimate Bou Bite.
- Toro Negi Handroll $16.00
Rich and luxurious fatty tuna is chopped, mixed with scallion, and served with crisp seaweed and rice
- Spicy Salmon Yuzu Roll $10.00
Chopped salmon ia mixed with a spicy and citrusy yuzu-jalepeno sauce, and wrapped with delicate rice and crispy seaweed
- Bou's Ocean Gold - Seasonal Uni $18.00
Sourced seasonally from all over the world, our Uni is an ultimate luxury bite, a creamy and briney taste of the ocean
- Holy Tshili Handroll $14.00
Salmon is mixed with Holy Tshili Everything Bagel Chili Oil, citrusy Yuzu, and a fresh shiso leaf. A perfectly bold and spicy combination.
- Bou’s Black Gold Caviar Indulgence $100.00
1oz of Premium imported Caviar, accompanied by an assortment of accouterments. A truly upsclae way to finish your meal while you sip on champagne or sake.
- Uni Shooter $24.00
Seasonal uni is served with sake, house ponzu, and chives
- Bou's Mochi Bliss Bites $16.00
Mochi ice cream is a delightful fusion of traditional Japanese mochi and creamy ice cream. Bites of premium ice cream wrapped in a layer of soft, chewy mochi dough made from rice flour.
Sushi By Bou - Times Square NYC @ Sanctuary Hotel Details
Service options
- Dine-in
- Delivery
- Takeout
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible seating
Offerings
- Alcohol
- Beer
- Cocktails
- Hard liquor
- Healthy options
- Late-night food
- Small plates
- Wine
Dining options
- Lunch
- Dinner
- Catering
- Counter service
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Gender-neutral restroom
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Cozy
- Trendy
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- Credit cards
Parking
- Paid street parking
Sushi By Bou - Times Square NYC @ Sanctuary Hotel Photos










Sushi By Bou - Times Square NYC @ Sanctuary Hotel Location
Sushi By Bou - Times Square NYC @ Sanctuary Hotel
132 W 47th St, New York, NY 10036, USA
Sushi By Bou - Times Square NYC @ Sanctuary Hotel Reviews
omakasewagyubig macspeakeasybasementbartenderintimateimaxmiso codhip hop
★ 5★ 4★ 3★ 2★ 1This was a last minute reservation and I wasn’t expecting much. The door is located in the basement so it was a little confusing to find. But the atmosphere of the restaurant is very nice. It’s a small space and surprisingly intimate. The omakase is very reasonable priced at 12 pieces for $65. It’s a set menu with a la carte after. Waiters were all very attentive and the sushi chef was friendly and knowledgeable. The fish was fresh and delicious. Drinks were inventive and also very good. Definitely recommend.
August 29 · Duyen HuaIt is insane and frankly undeserved that I was able to get a reservation here day of; this place is so insanely good and at such a good price and I cannot recommend it enough! Food was incredible (of course) but the atmosphere was such a vibe and the staff, especially Chef Orby, were so fun and enjoyable to talk to too! This is absolutely a mandatory stop for me every time I'm in the city from now on.
June 09 · Anthony NguyenI got the chance to try this location because I liked the one in Chelsea! When I arrived I parked on the street nearby. I walked into a downstairs speakeasy vibe restaurant. I got to experience their 12-Course Omakase for just $55! And it was good! Orby made everything and he was great! I had:Vodka MartiniHamachiAkamiBotan EbiIkuraBinchoMaguroHotateGindaraToroSakeWagyuniUnagiI loved the 12 course! It was a good time all in all!
June 15 · Des KFAbsolutely exceptional sushi and experience, the value is unreal. Highly recommend the full 17 course menu if you can but either way it’s fantastic. Chapo was an amazing chef and made the experience as much as the delicious sushi. Will be back!
June 06 · Matthew WeltzWe went to Sushi by Bou in Times Square yesterday, and it was nothing short of electric. From the moment we descended the secret stairwell—located right next to the Sanctuary Hotel’s entrance—you knew you were in for something special. The whole space is tiny and intimate (about eight seats at the counter), but they pack it full of personality: dim lighting, graffiti-lined walls, and an old-school hip‑hop soundtrack that had real street‑corner energy .But the real star of the show was Chef Alex. He was on fire—cracking jokes, hyping our table, teasing the music, and even closing out each bite with one-liners that had us in stitches. And yet, he never lost his chef’s focus. Each nigiri was plated and delivered with laser precision… a seamless dance of flavor and flair. Alex’s combination of comedic timing and culinary skill felt rare, and it elevated the whole experience.The omakase was a 12-course, 30-minute sprint (they also do a 17-course “Bougie” upgrade), and it felt like a curated journey through contemporary sushi with a hip‑hop soul . Standouts included the torched albacore, buttery Hokkaido scallop, and the saucy miso black cod. But the vibe? That old‑school hip‑hop soundtrack gave it a real nightlife pulse—like a secret speakeasy for sushi lovers .A few highlights:The ambiance: Graffiti art and rap CDs on the walls, loud but not crushing, and it felt like the chef was spinning behind our bowl instead of a DJ .The pacing: Courses dropped every few minutes—fast, intense, but never chaotic. Perfect for a pre‑show bite or a quick, delicious detour .Extras: We couldn’t resist adding the “Big Mac” hand roll—wagyu, uni, scallop, toro—it was a bomb of epic luxury, perfect to close the set .If you want omakase with rhythm, energy, and real personality, especially in the heart of Times Square, this is it. Forget sterile sushi temples—this is raw, real, and alive. And if Chef Alex is behind the counter, you're in for one hell of a night. Delicious, fun, and straight‑up unforgettable. Five stars, no doubt.
June 18 · Logan Shield
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