Heno Heno NYC | Authentic Japanese Izakaya in Hell's Kitchen

heno heno Introduce

In the bustling and often overwhelming landscape of New York City’s Theater District, finding a serene and authentic spot to unwind can feel like discovering a hidden treasure. Heno Heno, a charming Japanese restaurant, offers exactly that. As a true izakaya, a type of Japanese pub, Heno Heno provides a laid-back, cozy, and trendy atmosphere that is a welcome contrast to the high-energy vibe of the surrounding area. It's a place where you can enjoy a wide variety of Japanese small plates, from fresh sushi to grilled skewers, all in a setting that feels both welcoming and familiar. For New Yorkers looking for a local spot to relax after a long day or a low-key meal before a show, Heno Heno is a perfect choice.

Heno Heno's appeal lies in its authenticity and simplicity. It's not about being fancy or over-the-top; it's about good food, a quiet vibe, and a genuine neighborhood feel. The menu is designed to be shared and explored, allowing diners to sample a wide array of classic Japanese comfort foods. This approach makes it an ideal spot for a relaxed catch-up with a friend or a quiet solo dinner. Heno Heno successfully brings the spirit of a traditional Japanese pub to the heart of Manhattan, making it a beloved destination for those in the know.

Heno Heno is located at 358 W 46th St, New York, NY 10036. This prime address places it on a well-known block in Hell's Kitchen, a neighborhood celebrated for its diverse and vibrant restaurant scene. The location is incredibly convenient for anyone in the Theater District. It's just a short walk from major subway hubs like Times Square-42nd Street, which serves the A, C, E, N, Q, R, W, 1, 2, 3, and 7 lines. This easy accessibility makes it a perfect pre- or post-theater dining option, as well as a great spot for locals from all over the city.

While specific accessibility information is not detailed, the restaurant's location on a main street in a well-trafficked area suggests a standard storefront with easy-to-navigate access. The atmosphere is cozy and the seating is designed for a relaxed experience, whether you're at the bar or a table. The casual setting makes it feel like a local favorite rather than a tourist trap.

Heno Heno offers a variety of services to meet the needs of its diverse clientele, from on-the-go meals to a full dining experience.

Dine-in: Enjoy a meal inside the cozy, casual setting with table service. The bar counter is a great spot for solo diners or couples who want to see their food being prepared.
Takeout: For those who prefer to eat at home, Heno Heno offers a convenient takeout service, ensuring you can enjoy their delicious food wherever you are.
Delivery: The restaurant also provides delivery services, making it easy to get a taste of their authentic Japanese fare brought right to your door.
Reservations: Heno Heno accepts reservations, which is a great option for planning ahead, especially for groups or during busy evening hours.

Heno Heno is distinguished by a variety of features and highlights that make it a local favorite.

Diverse Menu: The menu is extensive and offers a fantastic selection of classic izakaya fare. This includes a wide range of:
- Sushi Rolls: From classic options like "California Roll" and "Spicy Salmon Roll" to more unique creations like the "Heno Heno Original Futomaki."
- Deep-Fried Dishes: A variety of delicious fried items like "Crab Cream Croquettes" and "Deep Fried Chicken" (Karaage).
- Yakitori & Grill: An impressive list of skewers and grilled items, including "Asparagus With Bacon" and "Grilled Beef Tongue."
- Main Dishes & Noodles: Hearty options like "Pork Cutlet Don," "Tonkotsu Ramen," and "Nabe Yaki Udon" that are perfect for a full meal.
- Appetizers & Desserts: Smaller plates for sharing and classic Japanese desserts to finish the meal.
Atmosphere & Crowd: The atmosphere is a key highlight. Described as casual, cozy, and trendy, it draws in a crowd of groups and locals looking for a relaxed spot. It’s perfect for a low-key night out. The late-night food service is also a major plus for those seeking a bite after a show.
Beverage Program: Heno Heno has a full bar onsite, offering a selection of alcohol, beer, cocktails, hard liquor, and wine. The "good beer & wine selection too during happy hour" is noted by customers, making it a great spot for an after-work drink.
Service: The service is fast and friendly, contributing to the overall laid-back and pleasant dining experience.
Payments: For convenience, the restaurant accepts a variety of payment methods, including credit cards, debit cards, and NFC mobile payments.

For those who want to get in touch with or find Heno Heno, here is the essential information:

Address: 358 W 46th St, New York, NY 10036

Phone: (646) 398-8008

Mobile Phone: +1 646-398-8008

Heno Heno is a fantastic choice for anyone in New York looking for a genuine Japanese izakaya experience without the fuss. What makes it particularly worth choosing is its ability to offer a diverse and high-quality menu in a comfortable, relaxed setting. The variety of dishes, from fresh sushi rolls to satisfying deep-fried items and grilled skewers, ensures there's something to please every palate. The cozy, low-key vibe is a welcome escape from the usual hectic pace of the city, making it a perfect spot to unwind. Its late-night hours are a great bonus for theatergoers or anyone looking for a late meal. While it may not be a fancy, white-tablecloth restaurant, its strength lies in its authenticity and its commitment to providing good food and a welcoming atmosphere. For a truly satisfying and unpretentious Japanese meal in the heart of Hell's Kitchen, Heno Heno is a hidden gem that is well worth seeking out.

heno heno Food & drink

Sushi Roll -巻物
Rainbow Roll/ レインボーロール $16.50
Rainbow roll salmon, tuna, yellowtail. Imitation crab meat, avocado, and cucumber.
Fried Gourd/ かんぴょう $6.00
Eel With Cucumber/ うなきゅう $11.00
Eel Roll/ うなぎロール $13.50
Heno Heno Original Futomaki/ へのへの特製太巻き $35.00
Eel, shrimp, shitake mushroom, kanpyo, oba leaf, egg, pickled radishand pink fish floss.
Salmon Or Tuna Roll/ サーモン Or ツナロール $12.50
Fermented Soybeans/ 納豆巻き $7.00
Salmon/ サーモン Classic $7.00
Spicy Salmon Or Tuna Roll/ スパイシーサーモン/ツナロール $13.00
Homemade Inari Rice Ball/ 自家製いなり $6.00
California Roll/ カリフォルニアロール $9.50
Cucumber crab and avocado.
Vegetarian Roll/ ベジタリアンロール $11.50
Avocado, cucumber, asparagus, and tomato.
Salmon Or Tuna Avocado Roll/ サーモン Or ツナアボカドロール $13.50
Tuna Roll/ 鉄火巻き Classic $8.00
Spicy Salmon Or Tuna Avocado Roll/ スパイシーサーモン/ツナアボカドロール $14.00
Pickled Plum With Cucumber/ 梅きゅう $6.00
Soft Shell Crab Avocado Roll/ソフトシェルクラブアボカドロール $18.00
Soft shell crab, avocado, cucumber, and lettuce.
Yellowtail & Jalapeno Roll/ ハマチハラペーニョロール $13.50
Yellowtail, jalapeno, and scallion.
Shrimp Tempura Avocado Roll/海老天アボカドロール $12.50
Shrimp tempura, avocado, cucumber, tobiko, and lettuce.

Deep Fried 一揚げ物
Crab Cream Croquettes $12.50
Deep Fried Oyster $10.50
Deep Fried Cheese Fish Cake/ちくわチーズ磯辺揚げ $9.00
Fish cake, cheese, and seaweed.
French Fries / ポテトフライ $10.50
Homemade Deep-Fried Deep-Fried Minced Meat Cutlet $13.50
Deep Fried Chicken/ 唐揚げ 5PC $11.50
Shrimp Tempura/ 海老天 4PC $11.50
Homemade Deep Fried Tofu/ できたて厚揚げ $9.50
Deep fried tofu, scallion, grated ginger, and dried bonito.
Takoyaki/ たこ焼き $10.50
Octopus ball, dried bonito, mayo., scallion, and takoyaki sauce.
Deep-Fried Camembert Cheese カマンベールフライ $9.50
Deep-Fried Quail Eggs/うずら串カツ $8.50
Fried Chicken Wing/ 手羽揚げ $13.50
Deep fried chicken wings with homemade sauce and seasoning.
Deep Fried Squid Legs/ イカゲソ唐揚げ $11.50
Borer Tempura/ きす天 4PC $11.50
Battered and fried.
Deep Fried Tofu With Eggplant/ なすと豆腐の揚げ出し $13.50
Tofu, eggplant. Grated radish, grated ginger., scallion and seaweed.
Deep-Fried Shishito Pepper/揚げししとう $11.50

Sashimi
Assorted 5 Kinds Of Sashimi/ おまかせ5種盛り $36.50
Yellowtail/ ハマチ 5PC $16.50
Squid Sashimi $15.50
Botan Shrimp/ ボタン海老 2PC $13.50
Tuna/ マグロ 5PC $16.50
Salmon/ サーモン 5PC $15.50
Scallop/ ホタテ 4PC $12.50
Octopus/ たこぶつ $17.50
Snapper/ 真鯛 5PC $19.50
Assorted 3 Kinds Of Sashimi/ おまかせ3種盛り $24.50

Main Dish - お食事
Pork Cutlet Don $20.50
Deep fried pork rib, egg and onion.
Beef Curry Rice With Deep Fried Pork Cutlet/ カツカレー $19.50
Nabe Yaki Udon/ なべ焼きうどん $20.50
Chicken brest, shrimp tempura, fish coke. Egg. Deep fried tofu, bok choy, shiitake mushroom and scallion,.
Assorted Seafood Tempra Over Rice $22.50
Shrimp, Sans Borer Fish, Scallops, Squid Onion, Pumpkin, Shiitake Mushroom, Sweet potato, Shishito Pepper
Grilled Rice Ball (Soy Sauce Or Miso/ )焼きおにぎり $4.50
White Rice/ ご飯 $3.00
Fried Noodle With Homemade Sauce/ あんかけ焼きそば $16.00
Pork ribs, shrimp, cabbage, carrot, onion, bean sprout, chive, and kikurage mushroom.
Grilled Eel Don/ うな重 $34.00
Udon With Spicy Cod Roe Sauce/ 明太子うどん $19.50
Spicy cod roe, butter, and shiso leaf.
Miso Soup $4.00
Soup that is made from miso paste.
Spareribs Soba/ ソーキ Soba $20.00
Spareribs, soba, egg, and scallion.
Tonkotsu Ramen $20.00
Salmon Don/ サーモン丼 $20.50
Add 25 g ikura for an additional charge.
Assorted Sashimi Don/ 海鮮丼 $43.50
Tuna, salmon, yellowtail, snapper, squid, scallop, shrimp, masago.
Hamburger Stake With Demi Glace Sauce $17.50
Minced Pork & Beef, Onion, Egg, Shredded cabbage, Potato Salada, Demi-glace sauce
Deep Fried Chicken With Tar Tar Sauce $17.50
Chicken Thigh, Arugula , Sweet Sour Sauce Tar Tar Sauce
Beef Don $18.50
Broth Less Tan Tan Udon $19.50
Udon Noodles, Minced Pork, Seaweed, Scallion, Porched Egg, Ginger, chili oil, Thread Chili, Sesame paste, Ginger
OX Tali Soup $26.50
OX Tail, Daikon Radish, Tofu, Scallion, Thread Chili
Ocha Zuke/ お茶漬け $7.00
Choice of ume, salmon, or wasabi.
Sauteed Marinated Sliced Beef $16.50
Marinated Slice Beef Belly, Bean Sprouts Leek, Onion, Garlic, Thread Chili, Sesame
Omelet Rice With Demi- Glaced Sauce/ デミグラスオムライス $20.50
Chicken breast. Egg. Onion, demi-glace sauce beef brisket, poached egg, and scallion.
Tuna Don/鉄火丼 $26.50
Add 25 g ikura for an additional charge.
Okinawa Style Soki Soba With Pork Belly $20.00

Appetizers 一品料理
Garlic Shrimp/ ガーリックシュリンプ $14.50
Shrimp, garlic, butter, and soy sauce.
Pork Kimchi/ 豚キムチ $15.50
Pork ribs, kimchi, bean sprout, and chive.
Steamed Chicken/ よだれ鶏 $12.50
Steamed chicken brest, bean sprout, scallion, and homemade spicy sauce.
Edamame $7.50
Soybeans.
Motsu-Ni/ もつ煮 $12.50
Tripe, shiitake mushroom, radish, carrot, scallion, burdock, tofu, and miso paste.
Spicy Beef Tongue Stew 牛タン辛味噌煮込み $13.50
Homemade Salted Squid/ 自家製塩辛 $8.50
Braised Pork Belly ラフテー $16.50
Yellowtail Carpaccio With Jalapeño/ハマチカルパッチョ $19.50
Chilled Tofu $9.50
Tofu, scallion, dried bonito,and grated ginger.
Japanese Egg Omelet/ だし巻き $12.50
Kimchi/ キムチ $7.50
Mix of fermented vegetables.
Sauteed Tofu / 豆腐チャンプル $16.50
Tofu, pork, bean sprout, egg. Chive, onion, and carrot.

Dessert デザート
Vanilla Ice Ceam/ バニラアイス $7.00
Vanilla Cream Waffle/ バニラクリームワッフル $9.00
Strawberry Mont Blanc/ 苺のモンブラン $9.50
Green Tea Ice Cream/ 抹茶アイス $7.00

Salad -サラダー
Heno Heno Salad/ へのへのサラダ $21.50
Arugula, tofu, seaweed, and deep fried gyoza skin.
Homemade Fermented Squid イカの塩辛 $8.50
Pickled Chinese Cabbage/ 白茶漬け $7.50
Cartilage With Plum Paste さめなんこつ梅肉和え $8.50
Homemade Takowasa 自家製たこわさ $8.50
Marinated Firefly Squid ホタルイカの沖漬け $8.50
Yuzu Radish/ ゆず大根 $7.50
Pickled Cucumber/ きゅうりの漬け $7.50
Pickled Cabbage Salad/ キャベツの浅漬けサラダ $16.50
Cabbage. Sesame. Sesame oil, and homemade sour dressing.

Yakitori - 焼き鳥
Asparagus/ アスパラ 3PC $13.50
Cherry Tomato/ トマト 3PC $12.00
Gizzard (Tare)/ 砂肝 3PC $12.00
Thigh (Tare)/ もも 3PC $12.00
Asparagus With Bacon/ アスパラベーコン 3PC $18.00
King Oyster Mushroom/ エリンギ 3PC $13.50
Shiitake Mushroom/ しいたけ 3PC $15.00
Pork Rib (Tare)/ 豚バラ 3PC $15.00
Breast (Tare)/ 胸肉 3PC $15.00
Quail Egg/ うずら $3.00
Liver (Tare Or Salted)/ レバー $4.00
Enoki Mushroom With Bacon/ エノキベーコン 3PC $16.50
Okra/ オクラ 3PC $12.00
Meatball (Tare)/ つくね 3PC $12.00
Tomato With Bacon/ トマトベーコン 3PC $16.50
Skin (Tare)/ 皮 3PC $15.00

Grill - 焼き物
Grilled Dried Squid/ イカ一夜干し $17.50
Pork Gyoza $9.50
Grilled Chicken Wing/ 手羽焼き 4PC $14.50
Grilled Beef Tongue Beef Tongue, Scallion/ 牛タン焼き $17.50
Grilled Avocado / アボカド山椒焼き $9.00
Avocado, Sansyo Pepper
Grilled Fish Cake/ さつま揚げ焼き $9.50
Cake Fish Cake, Scallion, Grated Ginger
Grilled Beef Sirloin/ 牛炙り焼き $17.50

Drinks -お飲み物
Diet Coke $3.00
A crisp, refreshing taste you know and love with zero calories.
Ice Green Tea $3.00
Ginger Ale $3.00
Club Soda $3.00
Ice Woolong Tea $3.00
Coke $3.00
The cold, refreshing, sparkling classic that America loves.
Calpico Soda $4.00
Orange Juice $4.00
Perrier $5.00

heno heno Details

Service options
Delivery
Takeout
Dine-in

Highlights
Fast service

Popular for
Dinner
Solo dining

Accessibility
Wheelchair accessible parking lot

Offerings
Alcohol
Beer
Cocktails
Comfort food
Happy hour drinks
Hard liquor
Late-night food
Small plates
Wine

Dining options
Dinner
Dessert
Table service

Amenities
Bar onsite
Restroom

Atmosphere
Casual
Cozy
Trendy

Crowd
Groups

Planning
Accepts reservations

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Parking
Paid street parking
Parking

heno heno Photos

heno heno Location

heno heno

New York New York County New York West 46th Street

358 W 46th St, New York, NY 10036, USA

heno heno Reviews

An average rating of ★4.4 from 333 user reviews.

yakitoriatmospherehappy houreel ricebaromuricetipmusictakoyakithe menu

★ 5★ 4★ 3★ 2★ 1

Chill laid back izakaya in the theater district restaurant block. Got the standard bar snacks, sushi, yakitori, and western influenced dishes. Good beer & wine selection too during happy hour. Got the omurice with some juicy skewers at the bar counter.
August 13 · Jia Sun
Heno Heno is one of my favorite low-key spots in Hell’s Kitchen to wind down after work. It’s a cozy, local Japanese izakaya that feels like a hidden gem. I usually go for the fried fish cake with cheese inside.. crispy on the outside, gooey and savory inside. The rainbow roll is fresh and satisfying too.Nothing fancy, but that’s exactly what I love about it. Just good food, a quiet vibe, and a welcoming, neighborhood feel. Perfect for solo dinners or a relaxed catch-up with a friend.
July 15 · Yuri Choi
Decent Japanese restaurant with various menu options. Hot pot was great and most of their small dishes were very good. Would like to visit again.
August 09 · Sowon Kim
Heno heno is a cute izakaya that my friends introduced me to, and it definitely has a warm, welcoming vibe. It seems like a popular spot with many Japanese customers, which to me is always a good sign of authenticity. It has a humble, true to itself kind of restaurant feel, not trying to be overly trendy.One thing that's a bit confusing is the door situation. There are two doors to get in, and figuring out which one to use when you leave can be a mini puzzle, but you'll eventually navigate it.The service has always been great whenever I've visited. The servers are consistently nice and attentive, checking in regularly without being intrusive.While I usually come here for drinks after eating elsewhere, the food I've tried has been decent. The yakitori wrapped in bacon, especially the one with enoki mushrooms, is fantastic the texture is just heavenly. The agedashi tofu is also a winner, and even as someone who isn't a big fan of eggplant or radish, I enjoy having them with it. We've ordered various other dishes over time, and while nothing has been mind blowing, everything has been solid.Their sake selection is also a highlight. This is where I was introduced to Dassai 45, which opened up a whole new world of junmai daiginjo sakes for me. It's a really great sake, and I recommend giving it a try. Plus, the lack of a hangover the next day is always a bonus!However, on my last visit, we ordered the beer tower, which was a bit of a letdown as it was leaking. The server tried to fix it, and it seemed okay for a while, but by the end of the night, there was a noticeable puddle of beer on our table. That kind of left a slightly negative impression, and I think investing in a nonleaky beer tower would be a good idea.Finally, the sign in the bathroom that reads, "WARNING: vomiting is not allowed $20 fine for cleaning fee" struck me as odd. While I initially chuckled, it brought up some questions. What if someone gets sick from the food? What if they clean it up themselves? It feels more like a poorly worded attempt to discourage overdrinking. Perhaps a sign with a more direct and appropriate message about responsible drinking would be better.Despite a couple of quirks, heno heno is a great izakaya that I'll likely keep returning to with friends. It has a genuine charm and a welcoming atmosphere.
May 07 · Won Ko
We are so happy to find this little gem in Time Square restaurant row. If you like authentic Japanese comfort food, this is the place you must try! They have extensive menu and weekly specials. The food is delicious and well prepared. The service is great and very attentive. The vibes are very cozy. It’s such a beautiful memory for our Christmas NY family trip. We want to bring this restaurant home with us!
December 24 · J J