Local Introduce
In a city filled with endless options for a night out, sometimes the best choice is a place that feels like home. A place where the atmosphere is warm, the drinks are top-notch, and the company is always good. Tucked away on a charming street in SoHo, Local is precisely that kind of spot. It’s a bar that lives up to its name, offering a genuine neighborhood experience that draws in both New Yorkers and those just passing through.
More than just a bar, Local is a cozy, welcoming retreat from the city's fast pace. It’s the kind of place you can go to unwind after a long day, enjoy a quality drink, and have a good conversation. The focus is on providing an excellent selection of craft beers and wines, all served with a friendly touch. With its intimate size and inviting decor, Local feels like a well-kept secret, even though its reputation for great service and drinks is spreading throughout the city.
Local is situated at 144 Sullivan St, New York, NY 10012, USA. This prime location places it right in the heart of SoHo, a neighborhood renowned for its trendy boutiques, art galleries, and vibrant nightlife. Its position on Sullivan Street gives it a slightly quieter, more intimate feel compared to some of the busier avenues nearby, making it a perfect spot to relax without the overwhelming crowds.
The bar is easily accessible by a number of subway lines, with several stations located just a short walk away. This makes it a convenient meeting spot for groups coming from different parts of the city. For all patrons, Local provides a wheelchair-accessible entrance, ensuring that everyone can comfortably enjoy the space and its offerings.
Local offers a straightforward and enjoyable experience, focusing on quality over complexity.
- Dine-in: The primary service is for patrons to enjoy their drinks and food within the cozy bar space. With counter seating and a few tables, it's designed for intimate gatherings.
- Outdoor Seating: On a pleasant day or evening, the bar's outdoor seating is a major highlight. It provides a perfect opportunity to people-watch and soak in the SoHo atmosphere while sipping on a drink.
- Takeout: While it is primarily a bar for enjoying a drink on-site, they do offer takeout options for their food and beverages, providing flexibility for those who prefer to enjoy their order elsewhere.
What truly sets Local apart is its curated atmosphere and focus on high-quality offerings.
- Great Beer Selection: A standout feature is the great beer selection. The draft list is a rotating showcase of excellent craft beers from top breweries. Options like Other Half Green City IPA, Catskill Brewery Freak Tractor Wild Ale, and LIC Beer Project Cannons Imperial IPA ensure there's always something new and exciting to try for even the most discerning beer connoisseur.
- Fast Service & Friendly Staff: The bar is known for its fast service and incredibly friendly bartenders. Customers consistently praise the staff for their helpfulness and welcoming attitude, which adds to the overall pleasant experience.
- Cozy & Welcoming Atmosphere: The ambiance is described as casual, cozy, and trendy. Despite its "tiny tiny bar" size, as one reviewer noted, this intimacy is a huge part of its charm. The decor and lighting create a warm and inviting space perfect for a relaxed evening.
- Happy Hour: Local offers happy hour food, making it a great destination for after-work drinks and a quick bite without breaking the bank. This feature makes it a popular spot for locals looking to unwind.
- Gender-Neutral Restrooms: The bar provides gender-neutral restrooms, highlighting its commitment to being an inclusive space for all. This, along with its reputation as an LGBTQ+ friendly establishment and a transgender safespace, makes it a truly welcoming spot for everyone.
- Food & Wine Offerings: Beyond the stellar beer list, Local also offers food at the bar and a selection of wine, including draft wines like Sabine Rose from France and Gruner Veltliner from Austria. This provides excellent options for those who might not be in the mood for beer.
- Free Popcorn: A small but much-appreciated touch is the free popcorn, a classic bar snack that adds to the casual and friendly vibe.
- Payment Options: Paying for your order is easy with various options, including credit cards and debit cards.
You can contact Local using the information provided below.
Phone: (212) 253-2601 or +1 212-253-2601
Address: 144 Sullivan St, New York, NY 10012, USA
When you visit Local, the primary reason to go is the beer. The draft beer selection is a clear highlight and is what truly makes the bar special. For a hop-forward experience, you can’t go wrong with one of the IPAs, such as the Other Half Green City IPA. For those looking for something different, the Catskill Brewery Freak Tractor Wild Ale or the Grimm Galaxy Pop Berliner are unique and well-regarded choices. The bartenders are friendly and knowledgeable, so it's always a good idea to ask for a recommendation based on your taste.
For wine lovers, the draft wine selection is also worth exploring, offering a convenient and fresh way to enjoy a glass. The 2017 El Rede Malbec is an excellent choice for a full-bodied red, while the Brut Gruet is a perfect sparkling option.
In addition to the drinks, the atmosphere is the main draw. The combination of a cozy, small space, good music, and a friendly staff creates a perfect environment for a date, a get-together with a small group of friends, or a relaxing solo drink. It's the kind of place that fosters conversation and makes you feel right at home. While it might be "tiny," its charm is immense, and that's precisely why it's a favorite among New York locals.
Local Food & drink
Draft Wine
- Sabine Rose France $11.00
- 2016 Baumgartner Gruner Veltliner Austria, Weinviertal $11.00
Dac/
- 2017 El Rede Malbec Mendoza, Argentina $12.00
- 2015 Truth Or Con Sequenos Cab Saux Syrah Blend Columbia Valley Wa $12.00
- Brut Gruet
Others
- Other Half Green City Ipa Hazy East Coast Ipa
Bk.ny/
- Catskill Brewery Freak Tractor Wild Ale
Ny/ 6.4% abv /
- Three's Brewing Attention Span American Pale Ale
Bk.ny/ 5.2% abv/
- Catskill Brewery Nightshine Black Lager
Ny/55% abv /
- Lic Beer Project Cannons Imperial Ipa
Lic, ny / 85% abv (8oz)
- Catskill Brewery Wood Fermented Blend Sour Ale/Lager Blend
Ny/5.2/abv /
- Citizen Cider Lake Hopper Dry Hopped Cider, Burlington,
Vt/ 6.2% abv
- Other Half Forever Ever Session Ipa
Bk, ny/ 4.7% abv
- Grimm Galaxy Pop Berliner
Weiss / 4.8 /
- Catskill Brewery Winter Stout
Ny/5.4% abv/
Local Details
Service options
- Outdoor seating
- Takeout
- Dine-in
- Delivery
Highlights
- Fast service
- Great beer selection
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Offerings
- Beer
- Food
- Food at bar
- Happy hour food
- Wine
Dining options
- Seating
Amenities
- Gender-neutral restroom
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Groups
- LGBTQ+ friendly
- Locals
- Transgender safespace
Payments
- Credit cards
- Debit cards
Local Photos










Local Location
Local Reviews
popcorntablesmenuwine on tapselectionatmospherecraft beerfeelavocadolighting
★ 5★ 4★ 3★ 2★ 1Amazing spot to have a few drinks in SoHo. Nice music, service and beers. I got #2 and #5 beers, both awesome. The bartenders are great. Free popcorn!
March 01 · Cat Castaño CarmonaTiny tiny bar, cozy and welcoming atmosphere and decor. Bartender/owner was friendly and helpful (with ordering beers). 3 tables and some counter seating. Popcorn was a bit stale.
August 17 · Daniel ChenA narrow beer and wine bar in SoHo that lives up to its name. Great spot to grab a few casual drinks. It can get busy, and it’s pretty small, but it’s worth it. A refreshing break from the mainstream bar scene in NYC. Much appreciated is the eclectic selection of beer on tap. Highly recommended.
July 22 · Colin Valentiniwarm energy feels like home!loving this place that found randomly with my family!Thank you for the best energy
June 11 · Linda Kafexhollibeer list is amazing, wine also great, family owned spot with a lot of regulars. i took my parents and we all absolutely loved it, will definitely be coming back!!
August 20 · Charlotte Bridges
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