Rice to Riches Introduce
In a city known for its diverse and innovative food scene, finding a place that dedicates itself to a single, classic dessert is a refreshing and exciting discovery. Rice to Riches, located in the heart of the Lower East Side, is just such a place. This dessert shop has taken a humble, comforting dish—rice pudding—and elevated it to an art form. It's more than just a place to get dessert; it’s an experience filled with fun, flavor, and a uniquely New York attitude. From the moment you step inside, you know you're in for something special, as the vibrant and modern atmosphere immediately sets a playful tone. For New Yorkers looking for a sweet escape, Rice to Riches offers a delightful departure from the ordinary, proving that a simple concept, executed with passion, can be truly extraordinary.
The core of Rice to Riches’ appeal is its extensive and imaginative menu of rice pudding flavors. Gone are the days of plain, boring rice pudding. Here, you can explore a world of options, from classic favorites like Cinnamon and Vanilla to more adventurous and decadent choices like Mascarpone, Rocky Road, and Tiramisu. The sheer variety ensures that every visit can be a new discovery, making it a place you’ll want to come back to again and again. Customers consistently rave about the amazing quality of the rice pudding, with one reviewer declaring it "some of the best in the city." The texture is often described as creamy and perfectly balanced, a comforting treat for people of all ages. The commitment to a single dessert allows them to perfect it in ways that other shops simply can't, resulting in a product that is both nostalgic and excitingly new.
Beyond the delicious rice pudding, Rice to Riches has cultivated a brand and atmosphere that are just as memorable as the food. The interior is modern, clean, and filled with "funny as hell signs" and witty slogans that add to the shop's unique charm. This quirky sense of humor, as noted by a reviewer, makes the experience fun and memorable, turning a simple dessert run into a moment of pure enjoyment. The friendly and helpful employees contribute to this welcoming environment, making every customer feel like they’re part of the fun. The attention to detail extends to the packaging, with super cute containers that make the dessert feel like a special treat. This combination of an exceptional product and a playful brand identity is a winning formula, making Rice to Riches a beloved destination for anyone with a sweet tooth.
In addition to their famous rice pudding, Rice to Riches also offers a selection of coffee and tea, perfect for pairing with your dessert. The menu includes classics like Espresso, Latte, and Hot Chocolate, as well as unique options like Dirty Chai and Matcha Latte. This range of hot and cold beverages provides the perfect complement to the rich and creamy rice pudding, allowing patrons to build a complete and satisfying treat. Whether you’re stopping by for a quick visit or a leisurely treat, the shop provides a fun and delicious way to satisfy your cravings. It’s a perfect example of a local business that has created a strong identity and a loyal following by specializing in a beloved comfort food and making it truly their own.
The popularity of Rice to Riches among both locals and tourists is a testament to its appeal. The shop is a great spot for a quick break and a sweet indulgence, and its high-quality product ensures that it lives up to its reputation. The overwhelming positive feedback from customers, who praise not only the food but also the atmosphere and service, demonstrates that Rice to Riches is a must-visit spot in the city. It’s a place that brings back the simple joy of dessert while offering a fresh and modern twist, making it a perfect addition to the vibrant Lower East Side food scene.
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Rice to Riches is located at 100 Rivington St, New York, NY 10002, USA. Situated in the heart of the Lower East Side, this dessert shop is easily accessible for both locals and tourists. Rivington Street is a well-known artery of the neighborhood, surrounded by other popular eateries, bars, and boutiques. Its central location makes it a convenient and ideal stop for a dessert break during a day of shopping or exploring the area. While specific accessibility details are not available, the Lower East Side is a very walkable area with public transportation options nearby.
The shop’s prime location on Rivington Street places it in a high-traffic area, ensuring it's a popular stop for people out and about. Whether you're coming from a nearby restaurant or just looking for a sweet treat, the address is easy to find. The convenience of its location, combined with the fun and inviting atmosphere, makes Rice to Riches a go-to spot for anyone with a sweet tooth in New York City.
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Services Offered
- Dine-in: Enjoy your delicious rice pudding and coffee in the fun and modern atmosphere of the shop.
- Takeout: Grab a container of your favorite flavor to enjoy on the go or at home.
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Features and Highlights
- Amazing Rice Pudding: The shop is famous for its high-quality and delicious rice pudding, often called some of the best in the city by customers.
- Many Different Flavors: Offers a vast and unique selection of flavors, ensuring there is something for every taste, from classic to creative.
- Fun and Unique Atmosphere: The interior is known for its cool, modern design and witty signs, creating a memorable and enjoyable experience.
- Friendly and Helpful Staff: Customers consistently praise the employees for their friendly and accommodating service.
- Quick Visit Friendly: The shop is set up for a fast and efficient experience, making it a great option for a quick dessert break.
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Contact Information
Address: 100 Rivington St, New York, NY 10002, USA
Phone: (646) 799-9009
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What is worth choosing
Choosing Rice to Riches is an excellent decision for anyone in New York seeking a dessert experience that is truly one-of-a-kind. The most compelling reason to visit is their singular focus on perfecting rice pudding. While other dessert shops might offer a little bit of everything, Rice to Riches has dedicated itself to a single comfort food, and the result is a product of unparalleled quality. The sheer variety of flavors—from classic to inventive—ensures that every visit is a new adventure, and the "amazing" taste and texture praised by customers confirm that this is not just a gimmick; it’s a commitment to culinary excellence. For rice pudding lovers, this shop is a non-negotiable destination, and for those new to the dessert, it’s the perfect place to fall in love with it.
Beyond the food, the experience at Rice to Riches is a major draw. The atmosphere is vibrant, modern, and genuinely fun, making it more than just a transaction. The witty and humorous signs, the friendly staff, and the clean, stylish interior all contribute to a visit that is as entertaining as it is delicious. In a city where quick and impersonal service can be common, the welcoming and engaging environment at Rice to Riches stands out. It’s a place that feels like a destination, not just a stop along the way. The practicalities also make it a great choice, with options for both dining in and taking out, as well as a selection of coffee and tea to complete your treat.
Ultimately, what makes Rice to Riches worth choosing is its successful combination of a stellar product with a memorable and enjoyable experience. It’s a local gem that has found its niche and excelled at it, creating a loyal customer base that keeps coming back for more. The positive reviews speak for themselves, highlighting a business that consistently delivers on its promise of delicious, high-quality, and fun desserts. For a sweet treat that is both comforting and exciting, Rice to Riches is a perfect choice, offering a unique taste of New York’s creative and flavorful dessert scene.
Rice to Riches Menu
Coffee & Tea
- Regular Coffee $4.00
- Decaf Coffee $4.00
- Cappuccino $5.50
- Latte $5.50
- Americano $4.50
- Chai Latte $6.00
- Dirty Chai $7.00
- Matcha Latte
- Hot Chocolate $5.00
- Espresso $4.50
Others
- Regular Coffee $4.00
- Decaf Coffee $4.00
- Espresso $3.50
- Hot Tea $4.00
- Cappuccino $5.50
- Latte $5.50
- Americano $4.50
- Chai Latte $6.00
- Dirty Chai $7.00
- Matcha Latte $6.00
- Hot Chocolate $5.00
- Nitro $6.00
- Cold Brew $5.75
- Caramel
- Cheese Cake
- French Toast
- Mascarpone
- Old Fashioned
- Chocolate Chip
- Coconut
- Rocky Road
- Pana Cotta
- Rum Raisin
- Vanilla
- Oreo
- Cinnamon
- Pumpkin Pie
- Butterscotch
- Tiramisu
- Almond
- Earl Grey
- Green Tea Tropical
- Wild Berry Hibiscus
- English Breakfast
- Chamomile Citrus
- Mint Melange
- Green Dragon
Rice to Riches Details
Service options
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
Rice to Riches Photos










Rice to Riches Location
Rice to Riches
100 Rivington St, New York, NY 10002, USA
Rice to Riches Reviews
rice puddingflavormascarponecheesecakevegancinnamonbowlscoconutpecancontainers
★ 5★ 4★ 3★ 2★ 1Amazing rice pudding. Some of the best in the city. If you love rice pudding you have to try their many different flavors. Cool atmosphere inside. The employee was very friendly and helpful.
May 05 · Justin EppsYummy! Fun! Funny as hell signs. Bathrooms were never free in nyc or existent. This is a funny joke! Inside is modern and nice! And clean. Pudding is comfort food for ppl of all ages. Super cute containers. But get the bigger size bc it’s a better deal.
June 10 · karina kInteresting concept. Decent rice pudding with lots of flavor options, but can't get over how pricey it is. I think I'm more in love with their store and seating design than their rice pudding.
May 03 · Darlene YaoI absolutely love this place! I stopped by on Sunday and again today for some Coconut Coma, Chocolate Hazelnut Bear Hug, and Chocolate Chip Flirt—everything was delicious! The space is clean, and I always enjoy the fun facts and random quotes on their TV screens—they never fail to make me laugh. The service today from Ruthie was excellent, and the friendly staff and good vibes make every visit a great experience.
February 26 · Just smileLocated on the corner of Rivington & Ludlow streets. We were on our way to our dinner spot and saw this 'Rice To Riches' and thought "dessert" as I love rice pudding so after dinner, we came here.They have plenty of different flavors and toppings to choose from depending on your taste buds. I wanted a more simple, original type of rice pudding, so I chose their 'Old Fashioned Romance', which is their simpler, plain choice. I topped it with cinnamon, and it tasted amazing, just what I was craving.They also serve coffee & tea. The store has a really cool, fun decor.Shout out to 'Kenny' who was very helpful with the flavor options, allowing me to taste before I chose.Overall, we had a great experience here and will definitely return.
November 10 · Betty H
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