Smiler's Introduce
For New Yorkers who appreciate a quick, delicious, and reliable meal, Smiler's is a true neighborhood gem. Located on Madison Avenue in Midtown, this unique spot is more than just a deli; it's a one-stop-shop that caters to the diverse needs of the city's bustling population. From a hearty breakfast to a satisfying lunch or a quick dinner, Smiler's offers a wide variety of fresh, flavorful options. Its unique blend of a classic deli with a convenience store inventory makes it a staple for anyone in the area, whether they're a hard-hat worker, a business professional, or a visitor exploring the city.
The essence of Smiler's is its versatility and friendly atmosphere. The store walls are "packed with an amazing grocery inventory," giving it the feel of a classic New York convenience store, but the heart of the business is its food counter. Here, you'll find a wide selection of handcrafted sandwiches, hot and cold entrees, and more. The staff, including the "ever attentive & friendly Marilyn," are often praised for their kind and welcoming service, which makes a simple trip to grab a bite to eat feel personal and enjoyable. This combination of a comprehensive offering and a genuinely warm environment is what makes Smiler's a favorite among its regulars.
Smiler's is a place where locals and visitors who "know a good deal on food in this area" come together. The atmosphere is casual and unpretentious, with options to sit in the upstairs dining area or outside. While one reviewer mentioned some issues with food quality during a late-night visit and the cleanliness of the bathroom, the overall reputation is that of a reliable spot with a friendly vibe and a wide range of options. The ability to find everything from a classic bacon cheeseburger to a handcrafted sandwich makes it a convenient and practical choice for any meal of the day.
Smiler's is conveniently located at 532 Madison Ave, New York, NY 10022. Its prime location in Midtown puts it within easy reach of major office buildings and landmarks. This makes it an ideal spot for a quick lunch break for office workers or a convenient stop for tourists exploring the area. The deli's central position ensures that it is easily accessible from various points in the city.
For those arriving on foot or by public transportation, the location is well-served by numerous subway stations and bus routes in the surrounding blocks. While finding parking can be a challenge in this part of Manhattan, paid street parking is available, though patrons should be prepared for typical city parking conditions. The establishment is also designed to be accessible, with a "handicap accessible" entrance, ensuring that everyone can enjoy a meal with ease. Its convenient location is one of the many reasons it remains a popular choice for a quick visit.
Smiler's offers a variety of services designed to meet the needs of its diverse clientele, with a focus on quick and convenient options for those on the go.
The main services offered include:
- Takeout service for a fast and efficient way to get your food.
- Delivery for convenient food brought right to your home or office.
- Onsite services, which include counter service for ordering and a dining area for sitting down.
- Serves a full menu for breakfast, lunch, and a "fast dinner."
- Accepts various payment methods, including credit cards, debit cards, and NFC mobile payments, for a smooth transaction.
Smiler's is distinguished by a few key features that contribute to its status as a local staple. These highlights are what make it a reliable and versatile choice for a meal in Midtown.
Key highlights include:
- The wide variety of food options, from hot and cold sandwiches to burgers and breakfast items.
- Handcrafted sandwiches, with one customer noting they are made "by Mike," adding a personal touch.
- A friendly and attentive staff, with a particularly friendly cashier and barista mentioned in a review.
- The presence of an upstairs dining area and outdoor seating, providing a choice of ambiance.
- A wide grocery inventory, which makes it a convenient one-stop shop for more than just a meal.
- Known for being a "good deal on food" in an area where prices can be high.
To get in touch with Smiler's, you can use the following information:
Address: 532 Madison Ave, New York, NY 10022, USA
Phone: (212) 644-1090
Smiler's is a great choice for a variety of reasons, chief among them being its reliable and versatile menu. Whether you're in the mood for a classic Bacon Cheese Burger, a Reuben sandwich, or a "Provocative" hot sandwich, the options are plentiful and satisfying. The breakfast menu, with items like the "New York Wrap" and "Good Morning Wrap," makes it a fantastic spot to start your day. The prices are also noted as a "good deal" for the area, which is a major draw for both locals and visitors looking to eat well without overspending.
The staff's friendly and attentive nature is a huge plus, creating a welcoming environment that makes you feel at home. The ability to grab a quick, fresh meal from a friendly face is a significant advantage in a city like New York. While there may be some variability in food quality at off-peak hours, the daytime reputation for fresh and tasty food is strong, making it a reliable spot for breakfast and lunch. The existence of a dining area, both upstairs and outside, provides a comfortable space to sit and enjoy your food, which is a nice perk for a deli.
For anyone in Midtown looking for a no-fuss, delicious, and convenient place to eat, Smiler's is a top choice. Its combination of a classic deli menu with a wide variety of prepared foods, a friendly atmosphere, and a great value makes it a true neighborhood staple. It's the kind of place you can count on for a satisfying meal, whether it's a quick bite on the go or a more leisurely lunch. Smiler's truly lives up to its name, offering food and service that are sure to leave a smile on your face.
Smiler's Menu
HOT SANDWICHES
- PROVOCATIVE
chicken cutlet, prosciutto, provolone, arugula, tomato, chipotle mayo
- CORDON BLEU
chicken cutlet, ham, swiss cheese, lettuce, tomato, russian dressing
- GOBBIE REUBEN
turkey, swiss, sauerkraut, russian dressing
- GRILLED CHICKEN
grilled chicken, mozzarella, roasted peppers, arugula, chipotle mayo
- AVO-CUT
chicken cutlet, avocado, cheddar, lettuce, tomato, chipotle mayo
- ROAST-SQUARED
roast beef, roast turkey, swiss, arugula, tomato, chipotle mayo
COLD SANDWICHES
- TURKEY CLUB
turkey breast, bacon, romaine lettuce, tomato, mayo
- HONEY MOON
honey turkey, mozzarella, roasted peppers, spinach, avocado, honey mustard
- CAPRESE
mozzarella cheese, basil, tomato, extra virgin olive oil
- ITALIAN STALLION
salami, capicola, pepperoni, provolone, lettuce, tomato, oil & vinegar
- ROAST BEEF
roast beef, cheddar cheese, lettuce, tomato, chipotle mayo
- TURKEY AVOCADO
smoked turkey, mozzarella cheese, lettuce, tomato, mayo
- MEAT LOVERS
turkey, ham, roast beef, cheddar, lettuce, tomato, chipotle mayo
- AVOMOZZ
avocado, mozzarella, lettuce, tomato, roasted peppers, oil & vinegar
SMILER'S SIGNATURES
- TUNA MELT $9.99
white cheddar, lettuce, tomato
- LEMON HERBED CHICKEN $10.99
grilled chicken, mozzarella, arugula, mushrooms, caramelized onions
- CHEESE STEAK $10.99
roasted peppers, caramelized onions, roasted garlic, aioli
- CRISPY RUSSIAN CHIPOTLE $10.99
chicken cutlet, russian chipotle, lettuce, tomato, avocado, muenster
- ROAST BEEF MELT $10.99
fresh mozzarella, garlic butter, grilled onions
- CUBAN $10.99
roasted pork, ham, swiss cheese, honey dijon, mustard
- CRISPY BUFFALO CHICKEN $10.99
sriracha buffalo sauce, blue cheese, romaine, tomato, ranch dressing
- PESTO GRILLED CHICKEN $10.99
provolone, lettuce, tomato, black olives, basil pesto
- VENICE $10.99
chicken cutlet, pancetta, smoked mozzarella, herbed mayo
- REUBEN $10.99
pastrami, muenster cheese, caramelized onions, sauerkraut
BURGERS & SIDES
- CLASSIC BURGER $8.25
lettuce, tomato, onion, pickles, american or swiss cheese
- CLASSIC CHEESE BURGER
lettuce, tomato, onion, pickles, american or swiss cheese
- BACON CHEESE BURGER
lettuce, tomato, onion, pickles, american or swiss cheese
- PHILLY BURGER $9.95
pepper, onion, mushroom, swiss cheese
- HAWAIIAN BURGER $10.95
pineapple, ham, fried egg, swiss cheese
- EL CHAPO BURGER $10.95
avocado, jalapeno, caramelized onions, pepper jack cheese, chipotle sauce
- CALIFORNIA BURGER $10.95
avocado, lettuce, tomato, fried egg, mozzarella cheese
- CAPRESE BURGER $9.95
tomato, mozzarella, pesto sauce
- VEGGIE BURGER $9.95
lettuce, tomato, onion, pickles
- TURKEY BURGER $9.95
lettuce, tomato, onion, pickles
BAGELS
- PLAIN BAGEL
- BAGEL + BUTTER
- BAGEL + BUTTER & JELLY
- BAGEL + PEANUT BUTTER
- BAGEL + CREAM CHEESE
- LOX SPREAD
OMELET
- WEST WORLD OMELET
onions, bell peppers, ham
- GREEK OMELET
egg white, spinach, tomato mushroom, feta cheese
- VEGGIE OMELET
spinach, mushroom, onion, broccoli, avocado
- BUENOS DIAS OMELET
eggs, ham, onion, jalapeno, bell peppers
BREAKFAST WRAPS
- NEW YORK WRAP $7.99
grilled chicken, egg white, cheddar cheese
- GOOD MORNING WRAP $7.99
egg white, broccoli, onion, mushroom, mozzarella cheese
- MIKE'S SPECIAL $7.99
egg white, turkey bacon, mozzarella cheese
- GO H.A.M $7.99
egg white, ham, tomato, pepper and provolone cheese
- HEALTHY WRAP $7.99
egg whites, turkey, swiss cheese, avocado
- IT'S A WRAP $7.99
bacon, egg, cheddar cheese, home fries, salsa
BREAKFAST SANDWICHES
- EGG SANDWICHES
- MOOTS-AH-RELLE $6.99
mozzarella, eggs, basil, roasted tomato, avocado
- GOBBLE $7.99
turkey sausage, egg whites, avocado, swiss cheese
- BLACK FOREST HAM $7.99
black forest ham, swiss, scrambled eggs, croissant
- BLT $7.50
bacon, lettuce, tomato
UNCATEGORIZED
- SIDES $0.00
Smiler's Details
Service options
- Delivery
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Paid street parking
Smiler's Photos










Smiler's Location
Smiler's Reviews
lunchcoffeeareagrillsalad barcontainersmoothieweightmorningbathroom
★ 5★ 4★ 3★ 2★ 1Whenever we’re in the city we grab a meal at Smiler’s, breakfast, lunch or fast dinner. This unique spot serves up a wide variety of yummy fresh foods hot & cold entrees or handcrafted sandwich by Mike.Beer is available.The ever attentive & friendly Marilyn greets our arrival and is the barista plus cashier.At lunchtime you’ll see hard hat workers, business workers, locals & visitors who know a good deal on food in this area.Upstairs is a dining area or sit outside.The store walls are packed with an amazing grocery inventory.The bathroom needs a desperate facelift. Commode clean.Cash or credit cards accepted.Handicap accessible.
August 26 · DinerGalReeIf you are going to buy food at night at this convenience store get ready to pay a lot and to eat cold chicken and hard plantain’s. For to pieces of chicken and two plantains with some guacamole with water $27 not including paying for the plastic bag and if you need an extra container $1. My suggestion stick to chips and a soda.
March 23 · G GSmall coffee and a breakfast cookie.8 .50 cents.Bullshit won’t be back.
August 05 · Peter VreelandGot a cheesesteak here and it was nothing special. They are open 24/7 which is nice, and prices are fair (≈$11 for a sandwich). Guy working the grill was nice and quick. If I were to rate the service and cleanliness it would be a 4.5/5, but the food itself was just meh.
July 05 · Dean RossGreat jack of all trades eatery. They have everything from fresh smoothies, to pastries to a full lunch service area with all kinds and styles of meats and veggie options. My smoothie was great, the Berry Lovely, it arrived quickly and was a pretty good price considering the location. Give it a try!
April 16 · M M
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