HOWOO

- 7 E 31st St, New York, NY 10016

In a city renowned for its diverse and vibrant culinary scene, a handful of restaurants manage to stand out not just for their food, but for the entire experience they offer. HOWOO, a premier Korean barbecue restaurant located in the heart of New York City, is one such place. It takes the beloved tradition of K-BBQ and elevates it to an art form, focusing on an uncompromising commitment to quality. This is not your typical, bustling K-Town spot; it is a trendy, upscale destination designed to impress and delight. With a sleek, glossy space and a focus on premium beef, HOWOO redefines what it means to go out for Korean barbecue. It’s the kind of place you choose when you want to celebrate a special occasion, host a client, or simply treat yourself to an unforgettable meal.

The atmosphere at HOWOO is immediately striking. With its high ceilings and chic decor, it feels more like a cinematic setting than a traditional restaurant. This sophisticated environment is the perfect backdrop for a meal that is both a culinary journey and a social event. Whether you're gathering with a group of friends or hosting a business dinner, the space is designed to be comfortable and accommodating. The restaurant is a destination for those who appreciate the finer things in life, from the expertly cut meat to the beautifully paired drinks. It offers a seamless, attentive, and never-rushed dining experience, a true luxury in the fast-paced life of New York City.

### Location and Accessibility

HOWOO is strategically located at 7 E 31st St, New York, NY 10016. This address places it within the vibrant NoMad (North of Madison Square Park) neighborhood, a bustling hub known for its trendy restaurants, luxury hotels, and a dynamic mix of commercial and residential spaces. The central location makes it a convenient dining choice for people from all over the city. Public transportation is readily available, with multiple subway lines within easy walking distance. The 6 train at 33rd Street, as well as the N, Q, R, W, B, D, F, and M trains at Herald Square, provide extensive access to the area, ensuring that a trip to HOWOO is never a hassle.

While a specific parking amenity is not listed, the restaurant's location in a high-density urban area means that on-street parking is typically limited and paid, and drivers should anticipate using one of the many nearby public parking garages. This is a common reality of dining in Manhattan, and planning ahead is always recommended. The location is, however, highly walkable and well-integrated into the fabric of the neighborhood, making it an ideal destination for an evening stroll before or after your dinner. The area is filled with other establishments, providing opportunities for drinks or dessert before or after your main course.

### Services Offered

• Dine-in: HOWOO focuses on the full in-person dining experience, with an emphasis on the art of table-side grilling. This is the only service option available, ensuring a consistent and high-quality meal for every guest.
• Reservations: As a popular and trendy spot, reservations are not just accepted—they are highly recommended, especially for dinner. Planning ahead is key to securing a table and avoiding a wait.
• Table Service with Expertise: The service is a highlight in itself. As one customer noted, every server is "incredibly kind and knowledgeable," and a griller is provided to cook the meat perfectly at your table. A sommelier is also available to offer expert wine pairings.
• Full-Service Bar: HOWOO’s offerings extend beyond food. The restaurant has a well-stocked bar and offers a selection of alcohol, beer, cocktails, hard liquor, and wine to complement your meal.
• Dining Options: The restaurant caters to a variety of dining occasions. It is popular for both lunch and dinner, and also offers dessert to round out your meal.

The services at HOWOO are designed to make every part of your visit seamless and memorable. The decision to focus exclusively on dine-in service underscores their commitment to the quality and theatricality of Korean barbecue. With a staff that includes knowledgeable grillers and a dedicated sommelier, the service becomes part of the entertainment, transforming a simple dinner into a truly special event.

### Features / Highlights

• Premium Meats: This is arguably the biggest highlight of HOWOO. The restaurant is known for serving exquisite prime cuts, including a "35-day Dry Aged Prime Ribeye" and the legendary Miyazaki A5 Wagyu. As one reviewer enthusiastically stated, the Wagyu and filet mignon "literally melted in our mouths," a testament to their exceptional quality.
• Exceptional and Attentive Service: The staff at HOWOO goes above and beyond to provide a first-class experience. From the hostesses who greet you warmly to the grillers who cook your food to perfection and the sommelier who helps with wine pairings, the service is described as "seamless, attentive, and never rushed." This level of hospitality truly sets it apart.
• Unique and High-Quality Menu: Beyond the premium cuts of meat, the menu features unique and delicious dishes. Reviewers praised the "beef tartare" served with crispy seaweed "shipped directly from Korea" and the "unique and delicious" side dishes (banchan). The menu also offers comforting stews and expertly prepared noodles and rice dishes.
• Group-Friendly Atmosphere: With its high ceilings and spacious layout, the restaurant is perfect for groups. The availability of package deals like the "prime package for 4" makes it an ideal spot for sharing a meal and celebrating with friends or family.
• Trendy and Sophisticated Vibe: The atmosphere is trendy and modern, making it a great place to go out for a special night. The space is large and airy, which is particularly beneficial for a BBQ restaurant.
• Fast Service: Despite the high-end feel, HOWOO is also highlighted for its "Fast service." This balance of speed and quality is a key feature that appeals to a diverse clientele.
• Reasonable Price for Value: A review noted that the "prime package for 4" was a "reasonable price for the amount of food," suggesting that while it is a premium experience, it also provides great value for the quality and quantity received.

These highlights collectively paint a picture of a restaurant that is both a luxury destination and a place that values a great customer experience. The combination of high-end ingredients, expert service, and a welcoming atmosphere is what makes HOWOO a standout in New York's competitive dining scene.

### Contact Information

To book a reservation or for any inquiries, you can reach HOWOO by phone at (347) 504-5401. Their mobile phone number is +1 347-504-5401. The restaurant is located at 7 E 31st St, New York, NY 10016. Given its popularity, it is strongly advised to make a reservation in advance, especially for dinner.

### What is worth choosing

For anyone in New York City seeking an extraordinary dining experience, HOWOO is a top-tier choice that is truly worth considering. It distinguishes itself from other Korean barbecue restaurants by its unwavering commitment to premium quality, from the highest-grade meats like A5 Wagyu to the carefully curated side dishes. This is the place to go when you want to impress someone, whether it's for a special occasion like a birthday dinner or a business meeting. The service is a major selling point, with a staff that is not only kind and knowledgeable but also dedicated to making your meal perfect. The presence of grillers who expertly cook your meat and a sommelier to assist with wine pairings adds a level of sophistication rarely found at a BBQ restaurant.

Furthermore, the ambiance is a significant draw. The trendy and spacious setting with high ceilings provides a comfortable and enjoyable atmosphere, particularly for groups. The unique menu, with its blend of traditional Korean flavors and premium, aged meats, ensures a culinary adventure with every visit. Despite its high-end nature, the reviews indicate that the packages offer a "reasonable price for the amount of food," providing excellent value for a high-quality experience. If you are looking for a meal that is more than just food—an event with impeccable service, a beautiful setting, and unforgettable flavors—then HOWOO is the perfect choice for your next outing in New York City.

HOWOO

7 E 31st St, New York, NY 10016, USA