NUBIANI Introduce
In a city renowned for its diverse and competitive culinary scene, finding a dining experience that is both authentic and elevated can be a true delight. For New Yorkers seeking a Korean barbecue experience that goes beyond the usual, NUBIANI stands out as a sophisticated and high-quality destination. Located in the bustling heart of Midtown, this restaurant offers more than just a meal; it provides a refined journey into the art of Korean grilling. From the moment you step into its sleek and stylish space, you are immersed in an atmosphere that is both trendy and intimate, making it a perfect spot for a memorable dinner with friends, a special date, or a group celebration. This article is designed to give you a comprehensive overview of what makes NUBIANI a premier choice for locals who appreciate both a great meal and a great ambiance. We will explore its central location, the variety of services it provides, and the unique features that have earned it a reputation for excellence.
The name NUBIANI itself refers to a traditional method of preparing meat directly over an open flame, a nod to the ancient culinary skills of nomadic Koreans. This tradition is brought to life in a modern setting, where the focus is on impeccable service and the highest quality ingredients. Unlike some of the more casual Korean BBQ spots, NUBIANI’s approach is one of careful curation, from its selection of prime beef and pork to its thoughtfully assembled packages and à la carte options. The emphasis on a dining experience that is both celebratory and relaxed is a key part of its charm. For a local, the ability to secure a reservation and know you are in for an evening of attentive service and delicious food, without the usual smoky aftermath, is a significant plus. This overview will provide you with all the essential details to plan your visit and discover why NUBIANI is a must-try for any true food lover in New York City.
NUBIANI is located at 315 5th Ave #3FL, New York, NY 10016. Its location on the third floor of a building in the heart of Midtown gives it a sense of exclusivity and a unique perspective, offering a view of the vibrant Koreatown neighborhood below. This prime address makes it incredibly accessible for locals and tourists alike. The restaurant is just a short walk from major transportation hubs, including Herald Square and other subway stations, making it a convenient destination from almost anywhere in the city. The central location is perfect for pre-theater dining, a business lunch, or a celebratory group dinner. While street parking can be challenging, there are numerous paid parking garages nearby. The ascent via a small elevator adds to the feeling of entering a special, hidden space, setting the stage for the elevated dining experience that awaits.
NUBIANI offers a full suite of services designed to provide convenience and flexibility for its diverse clientele.
- Delivery and Takeout: For those who prefer to enjoy their meal at home or at work, NUBIANI provides both delivery and takeout options, ensuring their high-quality dishes are accessible beyond the dining room.
- Dine-in: This is the core service, offering an immersive experience with table service and a stylish atmosphere. It is the best way to enjoy the expertly grilled meats and extensive menu.
- Accepts Reservations: Given its popularity, reservations are highly recommended, especially for dinner and on weekends. The restaurant’s system allows you to book a table in advance, which is a major advantage given the fact there is "usually a wait" for walk-ins.
NUBIANI is celebrated for several key features that make it a standout in New York City's dining scene.
- High-Quality Meats: The restaurant is known for its prime cuts of beef and pork, including Boneless Short Ribs, Skirt Steak, and Rib Eye. The "Beef Small Package" and "Pork Package" are popular for their great value and generous portions, often leaving diners "so full by the end."
- Expert Table-side Grilling: A highlight of the experience is the attentive staff who cook the meats to perfection right at your table. This ensures consistent doneness and allows you to enjoy the meal without the hassle of grilling.
- Extensive Beverage Program: NUBIANI boasts an impressive selection of drinks. Beyond standard beer and hard liquor, it offers a diverse menu of Korean soju, a wide array of sake, and an extensive list of wines by the glass and bottle, including high-end selections.
- Unique and Delicious Sides: The meal comes with a large assortment of refillable side dishes (banchan) that are praised for their freshness and variety. The included steamed egg and complimentary soup are also noted as excellent additions.
- Upscale and Trendy Atmosphere: The interior is described as "classy," "sleek," and "intimate," with a dimly lit and stylish setting. The restaurant’s modern design and efficient ventilation system mean you won't leave smelling like barbecue.
- Popular for All Occasions: NUBIANI is a go-to spot for both lunch and dinner, accommodating a variety of crowds including groups, locals, and tourists. Its comfortable ambiance and delicious food make it suitable for any gathering.
For those looking to contact NUBIANI, the following information is available.
Address: 315 5th Ave #3FL, New York, NY 10016
Phone: (917) 623-0807
For a New Yorker, choosing NUBIANI is a decision to invest in a superior dining experience. While the price point is on the higher end, the value is clear in the quality of the meat, the generosity of the portions, and the exceptional service. The ability to reserve a table is a significant advantage in a city where waits can be long, and the promise of a memorable experience is well worth the advance planning. Customers consistently praise the quality of the food, from the flavorful beef and crispy pancakes to the fresh, delicious side dishes. The attention to detail, such as the chef cooking the meat and the provision of unlimited side dishes, creates an atmosphere of hospitality that is hard to match. The extensive drink menu, particularly the wide selection of wines and Korean soju, further sets it apart. It’s a place where you can confidently bring a date or a large group, knowing that the atmosphere is conducive to both intimate conversation and a lively celebration. NUBIANI is not just a Korean restaurant; it is a destination for those who seek to enjoy authentic flavors in a modern, refined setting, making it a truly exceptional choice in the heart of New York City.
NUBIANI Menu
BEER
- ASAHI (DRAFT) $9.00
5.2%
- TERRA (11.8oz) $10.00
4.6%
- ECHIGO KOSHIHIKARI (16.9oz) $17.00
5%
- KAGUA (12oz) $13.00
7.6%
- FIVE BOROUGHS BREWING CO. (12oz) $8.00
5%
- EBBS NO.3 (12oz) $8.00
4.4%
- SAISON DUPONT (11.2oz) $12.00
6.5%
KOREAN DRINK
- JINRO IS BACK $23.00
16.5%
- ILPOOM JINRO $50.00
24%
- SEOUL NIGHT PLUM SOJU $42.00
23%
- DOKDO 17 $42.00
17%
- DOKDO 24 $44.00
24%
- HALLASAN 21 $25.00
21%
- WON SOJU $48.00
22%
- RED MONKEY $45.00
10.8%
- Pungjeong Sagye Winter $85.00
23%
SAKE
- MASUMI "OKUDEN KANTSUKURI" $80.00
15%
- TEDORIGAWA "YAMAHI JUNMAI" $90.00
15.5%
- SOHOMARE "TOKUBETSU KIMOTO" $95.00
15%
- SEITOKU "GENSHU" $95.00
17%
- DEWAZAKURA "IZUMI JUDAN" $100.00
17.5%
- MASUMI "SANKA" $130.00
15%
- DEWAZAKURA "ICHIRO" $150.00
15%
- MASUMI "NANAGO" $200.00
15%
TO SHARE
- JAPCHAE $25.00
Marinated Glass Noodles, Mushrooms, Vegetables, Sweet Soy Sauce
- SHRIMP CHIVE PANCAKE $25.00
Korean Chive Pancake Served with Dipping Sauce
- BEEF TARTARE $26.00
Flat Meat, Korean Pear, Sesame Oil, Egg
- SQUID AND BEEF PANCAKE $26.00
Squid, Beef, Flour, Sesame Oil
- HAMACHI TARTARE $28.00
Raw Yellowtail, Watercress, Macadamia Ssamjang, Omija Gochujang, Seaweed
- GRILLED BLACK COD $28.00
Black Cod, Green Onion, Jujube, Ginkgo Nut, Shiitake Mushroom
- GRILLED WAGYU PERSIMMON SALAD $32.00
Wagyu, Persimmon mustard Dressing, Baby leaves, Asparagus, Fennel
TO COMPLETE
- SOYBEAN PASTE STEW {SMALL} $20.00
- SOYBEAN PASTE STEW {LARGE} $22.00
- KIMCHI STEW {SMALL} $20.00
- KIMCHI STEW {LARGE} $22.00
- BUCKWHEAT COLD BROTH NOODLES $22.00
- BUCKWHEAT SPICY NOODLES $22.00
- MUSHROOM KETTLE HOT POT RICE $26.00
- SALMON KETTLE HOT POT RICE $28.00
- ABALONE KETTLE HOT POT RICE $28.00
PRIME BEEF À LA CARTE
- BONELESS SHORT RIBS $59.00
- MARINATED SHORT RIBS $59.00
- SKIRT STEAK $58.00
- RIB EYE $59.00
- RIB FINGER $54.00
- SEASONING SHORT RIBS $56.00
- BRISKET $50.00
PORK À LA CARTE
- PORK SHOULDER BUTT $45.00
Berkshire
- MARINATED SHOULDER BUTT $45.00
Berkshire
- SEASONING SHOULDER BUTT $44.00
Berkshire
- PORK BELLY $42.00
Duroc
- PORK JOWL $44.00
PACKAGE
- BEEF SMALL PACKAGE $155.00
Boneless Short Ribs or Rib eye, Skirt Steak, Seasoning Short Ribs, Rib Finger
- (+Add) MIYAZAKI A5 WAGYU $95.00
NY Strip, Filet Mignon
- PORK PACKAGE $125.00
Pork Belly, Pork Jowl, Seasoning Shoulder Butt
- NUBIANI PACKAGE $230.00
Beef Rib Eye, Beef Boneless Short Ribs, Pork Belly, Pork Seasoned Shoulder Butt
- BEEF LARGE PACKAGE $255.00
Boneless Short Ribs, Rib Eye, Skirt Steak, Seasoned Short Ribs, Marinated Short Ribs
WINE BY THE GLASS
- [RED] Skyside $16.00
Pinot Noir, Central Coast (2019)
- [RED] Quilt Threadcount Paso Robles, Red Blend $18.00
(2021)
- [RED] Arceno Chianti Classico $20.00
(2020)
- [RED] Earthquake, Zinfandel, Michael David Winery $19.00
(2022)
- [RED] Cantine Povero Priore Barolo $25.00
(2018)
- [RED] Viña Cobos, Bramare, Malbec, Argentina $22.00
(2022)
- [RED] Caymus-Suisun Grand Durif, Petite Sirah $26.00
(2021)
- [RED] Faust, Cabernet Sauvignon, Napa Valley $25.00
(2022)
- [RED] Bouchard Père & Fils Cote de Nuit Village Rouge, Pinot Noir, France $27.00
(2017)
- [RED] Cantine Pvero Priore Barolo $25.00
(2020)
- [RED] Flowers, Pinot Noir, Sonoma Coast $28.00
(2022)
- [WHITE] Conundrum by Caymus $16.00
White Blend, California (2021)
- [WHITE] Quilt, Sauvignon Blanc, Napa Valley $18.00
(2024)
- [WHITE] Mer Soleil Reserve $18.00
Chardonnay, Santa Lucia Highlands (2021)
- [WHITE] Weingüter Wegeler, Vintage Collection Riesling $20.00
(2014)
- [WHITE] Philippe Auchére Cuvée les Déserts Sancerre $25.00
(2023)
- [ROSÉ] Château d'Esclans Whispering Angel Rosé $18.00
Grenache, Côtes de Provence (2021)
- [ROSÉ] Justin Rosé $18.00
(2023)
- [SPARKLING] Canella, Valdovviadene Prosecco Superiore Extra Dry $18.00
187ml Bottle
RED WINE BOTTLES
- Decoy Limited $90.00
Cabernet Sauvignon, Napa Valley (2021)
- Thibault Liger-Belair, Les Deux Terres, Bourgogne $95.00
(2019)
- Lingua Franca Avni $100.00
Pinot Noir, Willamette Valley (2021)
- Caymus $150.00
Cabernet Sauvignon, Caymus Vineyard (2021)
- Red Schooner Voyage 12 N.V. $125.00
Malbec, California (2022)
- The Prisoner $125.00
Red Blend, California (2021)
- Neyers $140.00
Cabernet Sauvignon, Napa Valley (2018)
- Alvaredos Hobbs $150.00
Spain(2019)
- Jordan $190.00
Cabernet Sauvignon, Alexander Valley (2018)
- Silver Oak $100.00
Cabernet Sauvignon, Napa Valley (2022)
- Jordan $160.00
Cabernet Sauvignon, Alexander Valley (2019)
- Sinegal $170.00
Cabernet Sauvignon, Napa Valley (2019)
- Phillip et Vincent Lécheneaut $250.00
Pinot Noir, Morey-Saint-Denis (2017)
- Joseph Phelps $500.00
Carbernet Sauvignon (2019)
- Château Lascombes $135.00
Red Blend, Chevalier de Lascombes Margaux (2022)
- Silver Oak $200.00
Cabernet Sauvignon, Alexander Valley (2019)
- Caymus $220.00
Cabernet Sauvignon, Napa Valley (2022)
- Lust $130.00
Ainfandel, Michael David Winery, California (2020)
- Opus One $650.00
Cabernet Sauvignon, Napa Valley (2021)
- Santadi $95.00
Rocca Rubia Riserva, Carignano del Sulcis (2019)
- Phuillac Grand Cru Classé $235.00
Cabernet Sauvignon, Château Grand Puy Lacoste (2022)
- Château de Beaucastel Châteauneuf-du-Pape $205.00
(2020)
- Gaja, Pieve Santa Restituta, Brunello Di Montalcino $230.00
(2017)
- Château de Marsannay, Marsannay les Longeroies $210.00
(2016)
- Viña Cobos $90.00
Cocodrilo, Red Blend, Argentina (2022)
- Brunello Di Montalcino $175.00
Constanti,, Sangiovese, Vendemmia (2017)
- Domaine Odoul-Coquard $320.00
Gevrey-Chambertin 1er Cru (2019)
- Robert Mondavi Winery To Kalon Vineyard Reserve Cabernet Sauvignon $300.00
(2015)
- Château Léoville Barton Saint-Julien $265.00
Grand Cru Classé, Cabernet Sauvignon (2022)
- Antinori Tignanello, Toscana $310.00
(2020)
- Kosta Browne $220.00
Pinot Noir, Russian River Valley (2021)
- Quintessa $350.00
Rutherford, Cabernet Sauvignon, Napa Valley (2018)
- Heitz Cellar $380.00
Cabernet Sauvignon, Napa Valley (2016)
- Sassicaia $400.00
Bolgheri Sassicaia, Tenuta San Guido (2021)
- Biondi Santi $550.00
Brunello di Montalcino, Annata (2009)
- Schrader $670.00
Heritage Clone to Kalon Vineyard (2018)
- Favia $450.00
Cabernet Sauvignon, Napa Valley (2019)
- Paul Hobbs $350.00
Cabernet Sauvignon, Beckstoffer Dr. Crane Vineyard, Napa Valley (2017)
- Sullivan Rutherford Estate J.O. Sullivan $400.00
Cabernet Sauvignon, Founders Reserve, Rutherford (2019)
- Brunello di Montalcino $380.00
Vignavecchia, San Polo (2017)
- Brunello di Montalcino Riserva $700.00
Tenuta II Poggione (2004)
- Accendo Cellars $470.00
Cabernet Sauvignon, Napa Valley (2017)
WHITE WINE BOTTLES
- Jordan $92.00
Chardonnay, California (2022)
- Flowers $100.00
Chardonnay, Sonoma Coast (2022)
- Cloudy Bay $95.00
Sauvignon Blanc, Marlborough (2024)
- Chimney Rock $110.00
Elevage Blanc, Napa Valley (2022)
- Domaine Vocoret et Fils Chablis $90.00
(2023)
- J.Rochioli $128.00
Estate Grown, Sauvignon Blanc, Russian River Valley (2023)
- Domaine Du Pélican $155.00
Chardonnay, Arbois (2021)
- Kosta Browne $175.00
One Sixteen Chardonnay (2021)
- Joseph Colin $250.00
Chardonnay, St. Aubin 1er Cru, 'En Remilly' (2021)
ROSÉ WINE BOTTLES
- Peyrassol, Côtes de Provence, Cuvée des Commandeurs Rosé $90.00
Rosé Blend, France (2022)
- Jean-Paul Balland Sancerre Rosé $105.00
(2022)
CHAMPAGNE BOTTLES
- Telmont, Réserve Héritage Brut Champagne $120.00
- Moët & Chandon Impérial Brut Champagne $150.00
- Ruinart Blanc de Blancs Brut Champagne $250.00
- Krug Grande Cuvée 170th Edition Champagne $400.00
- [Rosé] Lanson $170.00
Le Rosé Champagne, N.V.
- [Rosé] Alexandre Bonnet $150.00
Aux Riceys Rosé Extra Brut Champagne
JUICE
- ORANGE $7.00
- APPLE $7.00
- PINK GRAPEFRUIT $7.00
- PEACH $7.00
LUNCH | PACKAGE (Minimum Order for 2)
- BEEF BULGOGI $38.00
Prime Rib Eye, Apple, Onion, Korean Pear, Carrot, Mushroom, Green Onion, Sesame Oil
- SPICY PORK $38.00
Pork Shoulder Butt, Carrot, Soy Sauce, Hot Pepper Flakes, Garlic, Onion, Sesame Oil
- PORK BULGOGI $38.00
Seasoned Pork Shoulder Butt, Garlic, Sesame Oil
- PORK RIBS $38.00
Pork Shoulder Butt, Apple, Ginger, Soy Sauce, Onion, Sesame Oil
LUNCH SPECIAL
- SIZZLING WAGYU WITH RICE $28.00
Wagyu Slices, Rice, Grilled Vegetables, Garlic Chips, Micro Herbs
- KETTLE HOT POT RICE $26.00
Choice of: Salmon / Abalone / Brisket / Mushroom Served with Homemade Sauce
LUNCH DRINKS
- Draft Beer $7.00
Asahi
- HOUSE WINE $12.00
RED / WHITE
LUNCH BIBIMBAP
- BEEF TARTARE BIBIMBAP $28.00
Beef Tartare, Rice, Sprout Vegetable, Gochujang, Raw Egg Yolk, Sesame Oil
- UNI BIBIMBAP $32.00
Uni, Rice, Seaweed, Seasonal Vegetables, Sesame Oil, Soy Sauce
- BEEF BRISKET BIBIMBAP $26.00
Beef Brisket, Rice, Sprout Vegetable, Gochujang, Sesame Oil
LUNCH NOODLES
- SPICY BUCKWHEAT NOODLES $18.00
Beef Broth, Homemade Spicy Sauce, Korean Pear, Pickled Radish, Boiled Egg, Cucumber, Seaweed, Sesame Oil
- COLD BUCKWHEAT NOODLES $18.00
Beef Broth, Korean Pear, Pickled Radish, Boiled Egg, Cucumber, Seaweed, Sesame Oil
- PERILLA OIL BUCKWHEAT NOODLES $18.00
Sprout Vegetable, Cucumber, Seaweed, Onion, Black Sesame Sauce, Sesame Seeds, Perilla Oil
- GOGI NOODLES $20.00
Pork Shoulder Butt, Thin Noodles, Chive Served with Salted Shrimp Extra Meat 6 Pcs: $4
LUNCH SOUP
- SOYBEAN PASTE STEW $18.00
Anchovy Broth, Onion, Tofu, Zucchini, Jalapeno
- KIMCHI STEW $18.00
Pork Belly, Homemade Kimchi, Scallion, Tofu
- YOOKGAEJANG $24.00
Beef Brisket, Onion, Egg, Homemade Spicy Sauce, Glass Noodles, Green Onion
- ANDONG GUKBAP $22.00
Beef Short Ribs, Napa, Garlic, Gochujang, Soy Bean Paste
- NAJU GONTANG $24.00
Beef Brisket, Onion, Egg, Garlic, Green Onion, Pepper
- UNI SEAWEED SOUP $25.00
Seaweed, Uni, Garlic, Soy Sauce, Sesame Oil
NUBIANI Details
Service options
- Delivery
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
Accessibility
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Comfort food
- Hard liquor
- Late-night food
- Small plates
- Wine
Dining options
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Groups
- Locals
- Tourists
Planning
- Reservations required
- Dinner reservations recommended
- Accepts reservations
- Usually a wait
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- High chairs
Parking
- Free street parking
- Parking
NUBIANI Photos










NUBIANI Location
NUBIANI Reviews
egg soufflesoft servebeef tartarecoteelevatorupscaleatmchive pancakebeef platterjongro bbq
★ 5★ 4★ 3★ 2★ 1Went here once before without a reservation and they did not have a spot. I knew I wouldn't repeat this a second time. We were seated at the bar facing the entire Ktown. It was a spectacular vision. Our chef was excellent. He took our orders, small talked with us and cooked our meats to perfection! We were thrilled about the large assortment of sides (which were refillable) and the pricing was pretty reasonable for the service and amount of food we received. Will dine here again if given the opportunity!
September 08 · Cheryl Saidi-JohnsonNubiani has seriously huge portions! The two of us just ordered the Beef Small Package, and it was still a ton of food — we were so full by the end. The set came with rice, steamed egg, soup, a big plate of fresh salad, and BBQ condiments. Definitely great value for the amount you get.We also got the beef patty + squid patty on the side. They serve it half-and-half on one plate — the beef patty is made with a whole piece of beef, super flavorful, and the squid patty is fragrant, tender, and bouncy. Both were really tasty.Their cocktail list is mostly classic, and the alcohol content runs pretty high. If you’re used to sweeter, lighter drinks, you might want to think twice before ordering.
August 13 · Rose FengI’ve tried quite a few Korean BBQ spots in New York, but NUBIANI stands out above the rest. It is now officially approved as the favorite by my Korean mom, which says everything you need to know.The quality of the meat is outstanding. It is tender, well marinated, and perfectly balanced in flavor. The banchan (side dishes) are fresh, varied, and generous, which is rare in the city. The staff is attentive without being overbearing, and the whole experience feels like dining in Korea, not just a New York imitation.What impressed my mom most was the authenticity. From the cuts of meat to the seasoning, everything tasted the way it should. For us, that is the highest compliment you can give.If you are looking for real Korean BBQ in New York, NUBIANI is the place.
September 03 · Leah ShinI came here for my friend's birthday and had a great time. Located in Koreatown, this is the original location for Nubiani and you have to be sure to book a reservation ahead of time, or you might not get a seat. Service here was good but I do think that the service at their second location in Midtown is much better (that was my first time at Nubiani). The ambiance here is a lot livelier and casual, in comparison to that location.With four people, we decided to do their Nubiani package as well as order their beef tartare, squid and beef pancake, and naengmyeon. Everything was delicious. The side dishes were solid, their meat quality was amazing, and their appetizers were great. I loved the birthday soft serve that they gave to my friend at the end, and their classic orange soft serve was delicious. Overall, amazing meal (but I am a bigger fan of their Midtown location).
May 28 · Mia HuynhSeat at the bar is the best. Less private for a group but you got a good view. We order the set with mix of beef and pork. We got several parts of those. The staffs will grill the food for you just like all grill places in South Korea. They grilled pretty quick where the food will be sat in the plate and less warm when you eat it. The set came with plenty of sides, pickles, rice and free steamed egg pudding. We also ordered the Korean style beef tartare (Yukke). It was so so good. You shouldn’t miss this dish as well.
August 18 · Mind Thamaratanasiri
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