Spirals Introduce
For New Yorkers who have long searched for the perfect cinnamon roll, Spirals in the East Village is the answer to a city-wide craving. This isn't just another bakery; it's a specialty shop that has dedicated itself to perfecting the art of the cinnamon roll, elevating it from a simple pastry to a gourmet dessert. Founded by Arin Senior, a former beauty industry professional, Spirals was born from a simple question: why is it so hard to find a truly great cinnamon roll in New York City? The answer to that question is now a delicious reality, as this unique establishment offers a menu of fresh, creative, and irresistibly delicious rolls. Spirals is more than a place to eat; it's a destination for anyone with a love for sweet treats and a appreciation for passionate, small-business owners.
What sets Spirals apart is its unwavering focus on quality and innovation. The rolls are baked fresh daily, and customers consistently rave about their freshness and amazing quality. The menu features both classic and inventive flavors, proving that the cinnamon roll is a canvas for culinary creativity. While the place itself is small, with limited seating, the big flavors and friendly service make it a must-visit spot. Customers have described the rolls as the "best I’ve ever had," a high compliment from self-proclaimed connoisseurs. The cozy and intimate nature of the space, along with the personal touch from the founder herself, creates a special atmosphere that makes every visit feel personal and memorable. It’s a perfect example of a small business with a big heart and an even bigger flavor.
Spirals is located at 137 1st Ave, New York, NY 10003, USA, placing it in the bustling and vibrant East Village. This location is easily accessible from many parts of downtown Manhattan, making it a convenient stop for locals and tourists alike. The East Village is a neighborhood known for its eclectic mix of food, art, and culture, and Spirals fits right in with its unique and creative offerings. The bakery is designed for a quick visit, but for those who wish to sit down and enjoy their treat, there are a few seats available. Its proximity to Tompkins Square Park also makes it a perfect spot to grab a roll and a coffee and enjoy a scenic treat outdoors. As a small, street-level bakery, accessibility for foot traffic is excellent, though it is always recommended to call ahead for any specific needs as with any small business.
Spirals offers a streamlined set of services focused on providing fresh, delicious rolls to its customers in the most convenient way possible. While the bakery is small, its service model is designed to be efficient and flexible. The emphasis is on getting you your treats quickly, whether you're taking them to go or having them delivered. Here is a detailed list of the services available:
- Onsite Services: You can visit the bakery in person to see the offerings and pick out your favorite rolls. The experience of seeing the fresh-baked goods on display is part of the fun.
- Takeout: The bakery is perfectly set up for takeout, making it easy to grab a roll or two and be on your way.
- Delivery: For those who can’t make it to the East Village, Spirals provides delivery services, bringing their gourmet cinnamon rolls right to your doorstep. This is a great option for enjoying a delicious treat without leaving the comfort of your home.
- Specialty Items: In addition to their regular cinnamon rolls, they also offer unique items like the "Original Cinnamon Roll Challah" on Fridays for in-store pickup, delivery, and subscription.
Spirals is more than a simple bakery; it's a destination for a unique culinary experience. Its reputation has grown quickly, thanks to a few key features that set it apart from the competition. The focus on a single product and the creative twists on that product are what truly define the brand. Here are some of the key highlights that make Spirals a standout bakery in New York City:
- Gourmet Cinnamon Rolls: The star of the show is the gourmet cinnamon roll itself. Customers consistently praise the rolls for being "irresistibly delicious" and "fresh out of the oven."
- Creative Flavors: Spirals is not afraid to experiment with flavors. The menu features inventive options like the Pumpkin Rolls, French Onion Soup Roll, and Cookie Dough Roll, providing a new experience with every visit.
- High Quality: The founder, Arin Senior, is committed to creating "the best cinnamon rolls in the world," and customers agree, noting the amazing quality of each and every roll.
- Limited and Focused Menu: The limited menu, centered around different kinds of cinnamon rolls, allows the bakery to perfect its craft and ensures that every item is of the highest quality.
- Friendly and Knowledgeable Staff: Customers love the staff, who are described as "very friendly" and "informed about the items," and the owner is noted for being "so sweet." This personal touch adds to the cozy atmosphere.
- Perfect Pairing: The bakery also offers hot coffee, which is praised for being "nice and hot" and serving as the perfect companion to the sweet rolls.
With a menu centered on a single, perfected product, you really can't go wrong at Spirals. However, some flavors have already become fan favorites and are a great starting point for a first-time visitor. The Original Cinnamon Rolls are a classic for a reason and are a must-try for any cinnamon roll lover. For those with a more adventurous palate, the creative options are what truly make Spirals special. The Cookie Dough Roll and the French Onion Soup Roll have both received rave reviews from customers who were "in awe" of the fresh and creative flavors. The Pumpkin Rolls are another popular choice for those looking for a seasonal treat.
The rolls are generous in size, making them a great value. Customers suggest sharing a roll with a friend and using a fork to spread the generous amount of icing to every edge. While the coffee is a great way to "cut the sugar," the rolls themselves are the main event and should be savored. Each flavor offers a different experience, and with a commitment to new and seasonal flavors, there is always a reason to return and try something new. Whether you're a connoisseur or just looking for a delicious sweet treat, the perfectly soft and flavorful rolls at Spirals will not disappoint.
For more information or to place an order for pickup or delivery, you can contact Spirals at the following numbers:
Phone: (201) 381-1182
Mobile Phone: +1 201-381-1182
The bakery is located at 137 1st Ave, New York, NY 10003, USA, a unique and delicious destination in the East Village.
Spirals Food & drink
Cinnamon Rolls
- Original Cinnamon Rolls** $10.62
Our original dough with a cinnamon caramelized-sugar filling and sauce. Topped with our vanilla-bean cream cheese frosting and signature sugar cookie spiral.
- Chocolate Lovers' Roll** $10.62
A chocolate dough with a chocolate ganache filling and topping. Completed with homemade fudge brownie pieces on top!
- Pumpkin Rolls** $10.62
A pumpkin dough with a pumpkin spice filling and glaze. Topped with our signature vanilla-bean cream cheese frosting and pumpkin spice cake crumbles.
- Strawberry Shortcake Roll (Vegan)** $11.87
Our vegan dough with a homemade strawberry jam filling and topping. Finished with homemade strawberry cake crumbles.
- Cookie Dough Roll** $10.62
Our original dough with a cookie dough filling and cookie dough cream cheese frosting. Topped with edible cookie dough.
- French Onion Soup Roll** $10.62
Our savory roll of the month! Filled with a homemade french onion soup filling and topped with caramelized onions, gruyere cheese, and homemade croutons.
Spirals Details
Service options
- Delivery
- Onsite services
- Takeout
Spirals Photos










Spirals Location
Spirals Reviews
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★ 5★ 4★ 3★ 2★ 1I consider myself a cinnamon roll connoisseur and they are probably my favorite sweet treat and these are the best I’ve ever had. I love how fresh creative and delicious each and every flavor is. I came in August when they opened to try all of the flavors and was hooked so I just came back to try all of the new ones in September and they did not disappoint! My favorites are the cookie dough, french onion soup & pumpkin. I’m in awe at how fresh they are and the quality is amazing. The owner, Arin is also so sweet so definitely try to chat with her when you stop by!
September 04 · Missy KriegerI went here with a friend. The staff were very friendly and informed about the items. We went early on a Saturday before 10am so we did not have to wait. We got a classic cinnamon roll and a small hot coffee. The coffee comes nice and hot and helps cut the sugar in the roll but you’re really going here for the rolls, not the coffee. The roll is best shared among two people with a fork so you can spread the icing on the edges of the roll that have less cinnamon filling there are maybe 3 seats but it’s close to Tompkins Square park for a scenic treat. These rolls are pretty sweet so maybe better later in the morning. The cookie detail is pretty but more for decoration. I would be interested in trying the pumpkin flavor.
September 08 · Jaye Aster BroderJust tried this new cinnamon roll bakery in my neighborhood and it did not disappoint! The rolls are huge, very fresh, moist, indulgent and just overall extremely tasty / flavorful. The team is very efficient and friendly. I've had many other specialty cinnamon rolls in the city, but Spirals stands out with their quality and all their unique flavor options. I can't wait to go back and try them all!
August 16 · Grace HaoLove the flavors! I thought it was done really well. Staff extremely friendly and fast. Would def recommend checking it out. Fav was cookie dough
September 07 · Stella YanI read Eater ny and saw this place. Cinnamon rolls are dry drier and driest. It’s hard to believe there is cinnamon inside. I don’t get people’s 5 ⭐️reviews also.
August 15 · Michael M
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