SUGARFISH by sushi nozawa

- 152 E 53rd St, New York, NY 10022

For New Yorkers seeking an authentic and exceptional sushi experience, look no further than SUGARFISH by sushi nozawa. Located in the heart of Midtown East, this restaurant has built a reputation for its unwavering commitment to quality and a unique dining philosophy. Far from the typical a la carte sushi spot, SUGARFISH introduces a distinct approach that prioritizes the purest flavors and the freshest fish. The concept is straightforward: let the master chefs guide you on a culinary journey, ensuring every piece of sushi is perfect the moment it arrives at your table.

The atmosphere at SUGARFISH is designed to be both casual and trendy, with a cozy feel that makes it inviting for a wide range of diners, from local residents on a quick lunch break to tourists looking for a memorable meal. The focus here is on the food itself, with a minimalist yet elegant setting that allows the exquisite sushi to be the star of the show. Whether you're dining solo or with friends, the experience is centered on appreciating the craftsmanship and premium ingredients.

What sets SUGARFISH apart is its dedication to simplicity and quality. The menu is structured around the "Trust Me" selections, curated omakase-style menus that take the guesswork out of ordering. This allows the chefs to serve the freshest, most seasonal fish available, prepared in a way that highlights its natural taste. Patrons often praise the incredible freshness and meticulous preparation of the sushi, noting how each course feels perfectly timed and flawlessly executed. While it’s a popular spot that can sometimes have a wait, many customers agree that the experience is well worth it, calling the food "perfection" and "totally worth waiting for a table."

The philosophy of master chef Kazunori Nozawa is simple: "Don’t think. Just eat." This ethos is at the core of the SUGARFISH experience, encouraging diners to trust the process and savor each bite without complication. This commitment to a refined, focused menu and high-quality ingredients is why SUGARFISH has become a beloved destination for New York sushi enthusiasts.

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Conveniently situated at 152 E 53rd St, New York, NY 10022, USA, SUGARFISH by sushi nozawa is easily accessible for anyone in the Manhattan area. Its Midtown East location places it within walking distance of numerous offices, residential buildings, and iconic landmarks. For those traveling by car, there is a paid parking garage nearby, offering a practical solution for parking in this busy neighborhood.

The restaurant is committed to ensuring a comfortable experience for all guests. It features a wheelchair-accessible entrance, wheelchair-accessible restroom, and wheelchair-accessible seating. This thoughtful approach to accessibility ensures that everyone can enjoy the exceptional dining experience that SUGARFISH has to offer. The bustling, central location makes it a prime spot for both spontaneous visits and planned dinners, though be prepared for a potential wait during peak hours, as its popularity often leads to a full waiting area.

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SUGARFISH by sushi nozawa provides multiple service options to cater to various dining preferences, all while maintaining their high standards of quality and freshness.

• Dine-in: The full SUGARFISH experience is best enjoyed in-house, where the sushi is served immediately after preparation to ensure optimal temperature and flavor. The dining room offers comfortable seating and a professional, attentive staff that contributes to a seamless meal. Table service is provided, allowing guests to relax and enjoy the "Trust Me" journey at their own pace.

• Takeout: For those on the go, SUGARFISH offers a "To-Go" menu that features specially designed versions of their most popular items. These options, like the "To-Go Trust Me," are packaged to maintain quality and integrity, ensuring you can enjoy the SUGARFISH experience wherever you are. This service is perfect for a quick, high-quality lunch at the office or a special dinner at home.

• Delivery: You can also have the freshness of SUGARFISH delivered directly to your doorstep. This service brings their meticulously prepared sushi to you, providing a convenient way to enjoy a delicious, high-end meal without leaving your home. The delivery menu is carefully curated to include items that travel well, preserving the integrity of the food.

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SUGARFISH by sushi nozawa stands out in the crowded New York culinary scene due to several key features that define its unique identity and appeal.

• Fast Service: Despite its premium quality, the service at SUGARFISH is remarkably fast and efficient. This is a deliberate part of the dining philosophy, as it ensures that each piece of sushi is served at the ideal moment, providing a superior taste and texture. This efficiency makes it an excellent choice for a quick lunch or a dinner before a show.

• High-Quality Offerings: The restaurant prides itself on using only the freshest, highest-quality fish and ingredients. This commitment is evident in the taste of every piece of sushi, from the succulent salmon to the delicate albacore. The menu includes a variety of nigiri, sashimi, and hand rolls, including rare finds like Hokkaido Scallops and Bluefin Otoro, offering a true taste of authentic Japanese cuisine.

• Unique "Trust Me" Menus: The pre-selected "Trust Me" menus are a hallmark of the SUGARFISH experience. These sets, ranging from the classic "Trust Me" to the more expansive "The Nozawa Trust Me," offer a curated tasting journey. Each course is presented in a specific order to build a progression of flavors, creating a harmonious and memorable meal. This approach takes the stress out of ordering and allows diners to simply enjoy the masterful preparations.

• Beverage Selection: The beverage menu complements the food perfectly, with a thoughtful selection of traditional and contemporary options. It includes a variety of sake, such as the premium "Nozawa Bar" sake, as well as a selection of wines and beers like Sapporo. Hot and iced green tea are also available, providing a classic pairing for the sushi.

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For inquiries, reservations, or to place a takeout order, you can contact SUGARFISH by sushi nozawa using the following information:

• Address: 152 E 53rd St, New York, NY 10022, USA

• Phone: (917) 985-7726

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When you visit SUGARFISH by sushi nozawa, the clear choice is to dive into the "Trust Me" menus. This is where the restaurant's philosophy truly shines. The expertly curated selections, such as the classic "Trust Me" or the more comprehensive "The Nozawa Trust Me," offer a progression of flavors and textures that you won’t get by ordering a la carte. These menus are designed to showcase the best of what's fresh and available, ensuring you get a taste of the finest sushi possible. Highlights from these menus include the perfectly seasoned Toro Hand Roll, the rich and buttery Albacore Sushi, and the exquisite Blue and Dungeness Crab Hand Roll, a customer favorite. The commitment to fresh, warm rice and perfectly tempered fish is what makes these selections an unparalleled value.

For those looking for a lighter meal, the "Trust Me Lite" menu offers a smaller, yet equally satisfying, selection. If you want to customize your meal or have specific favorites, the a la carte nigiri and hand rolls are also excellent. The Blue and Dungeness Crab Hand Roll and the Sweet Shrimp are highly praised by regulars and are a testament to the quality of ingredients used. No matter what you choose, the unique and authentic experience at SUGARFISH makes it a must-visit destination for any serious sushi lover in New York.

SUGARFISH by sushi nozawa

152 E 53rd St, New York, NY 10022, USA